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subject:"Relationship marketing"
~isPartOf:"Business horizons"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Online-Netzwerk"
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Relationship marketing
Social Web
203
Social web
203
Internet marketing
91
Online-Marketing
91
Social media
82
Consumer behaviour
48
Konsumentenverhalten
48
Viral marketing
43
Virales Marketing
43
Tourism
41
Tourismus
40
Brand management
36
Markenführung
36
Holiday behaviour
34
Urlaubsverhalten
34
Beziehungsmarketing
31
Tourism marketing
25
Tourismusmarketing
25
Brand image
19
Markenimage
19
Tourism industry
19
Tourismuswirtschaft
19
Social network
17
Soziales Netzwerk
17
Destination management
14
Destinationsmanagement
14
Hotel industry
13
Hotellerie
13
Public relations
13
Öffentlichkeitsarbeit
13
Crisis management
12
Digital platform
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Digitale Plattform
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E-commerce
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Electronic Commerce
12
Emotion
12
Brand
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China
11
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31
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31
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3
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English
31
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Alguezaui, Salma
1
Bal, Anjali S.
1
Barreda, Albert A.
1
Bilgihan, Anil
1
Boon, Edward
1
Bose, Indranil
1
Bradley, Graham L.
1
Breazeale, Michael
1
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1
Brown, Terrence E.
1
Cabiddu, Francesca
1
Campbell, Colin L.
1
Chen, Houn-Gee
1
Couto, João Pedro Almeida
1
Cullinane, Joe
1
Dalakas, Vassilis
1
Daly, Timothy
1
Dass, Mayukh
1
Dias Faria, Sandra
1
Dolan, Rebecca
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
Evers, Uwana
1
Farrington, Thomas
1
Ferguson, Sarah Lord
1
Filieri, Raffaele
1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Gao, Baojun
1
Gonçalves, Helena Martins
1
Grégoire, Yany
1
Haenlein, Michael
1
Hanna, Richard
1
Harrigan, Paul
1
Heinonen, Kristina
1
Hu, Nan
1
Hudson, Rupert
1
Hudson, Simon
1
Ji, Haipeng
1
Karahanna, Elena
1
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Business horizons
Tourism management : research, policies, practice
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
31
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31
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
3
What do hotel customers complain about? : text analysis using structural topic model
Hu, Nan
;
Zhang, Ting
;
Gao, Baojun
;
Bose, Indranil
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 417-426
Persistent link: https://www.econbiz.de/10011996164
Saved in:
4
Online public response to a service failure incident : implications for crisis communications
Su, Lijuan
;
Stepchenkova, Svetlana
;
Kirilenko, Andrei
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012004627
Saved in:
5
Complaining practices on social media in tourism : a value co-creation and co-destruction perspective
Dolan, Rebecca
;
Seo, Yuri
;
Kemper, Joya
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 35-45
Persistent link: https://www.econbiz.de/10012004632
Saved in:
6
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
Saved in:
7
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
8
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
9
Contemplating museums' service failure : extracting the service quality dimensions of museums from negative on-line reviews
Su, Yaohua
;
Teng, Weichen
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 214-222
Persistent link: https://www.econbiz.de/10011903454
Saved in:
10
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
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