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subject:"Relationship marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing analytics : JMA"
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Search: subject_exact:"Customer value"
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Relationship marketing
Customer value
96
Kundenwert
96
Beziehungsmarketing
60
Consumer behaviour
37
Konsumentenverhalten
37
Betriebliche Wertschöpfung
30
Value creation
30
Customer integration
21
Kundenintegration
21
Customer equity
17
Brand management
16
Markenführung
16
Customer lifetime value
13
Social Web
11
Social web
11
Value co-creation
11
Brand image
10
Markenimage
10
Lieferantenmanagement
9
Supplier relationship management
9
Dienstleistungsqualität
8
Service quality
8
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
Mode
5
Brand
4
Markenartikel
4
Measurement
4
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Conference paper
3
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English
60
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Kim, Kyung Hoon
4
Ko, Eunju
4
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Kim, Juran
2
Navarro, Susana
2
Sun, Yang
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
Akter, Shahriar
1
Albadvi, Amir
1
An, Myoung-a
1
Andreu, Luisa
1
Autry, Chad W.
1
Bai, Billy
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Crespo-Tejero, Natividad
1
D'Alessandro, Steven
1
Dahana, Wirawan Dony
1
Dean, Alison
1
Deitz, George D.
1
Delpechitre, Duleeep
1
Doligalski, Tymoteusz
1
Dong, Weimin
1
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Published in...
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Journal of business research : JBR
Journal of marketing analytics : JMA
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
31
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
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1
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
2
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
3
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
4
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
5
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
6
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
7
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
8
An integrative framework for managing customer value propositions
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 754-764
Persistent link: https://www.econbiz.de/10012643969
Saved in:
9
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
Saved in:
10
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
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