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subject:"Retail trade"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing research report"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Merchandising"
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Retail trade
Konsumentenverhalten
Sales promotion
17
Verkaufsförderung
17
Consumer behaviour
12
Einzelhandel
7
Advertising effects
5
Werbewirkung
5
Online retailing
4
Online-Handel
4
USA
4
United States
4
India
3
Indien
3
Internet marketing
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Vereinigte Staaten
3
Bekleidungsindustrie
2
Clothing industry
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Ladengestaltung
2
Store design
2
Textile distribution
2
Textilhandel
2
Advertising
1
Agrarmarkt
1
Agrarproduktion
1
Agrarwissenschaft
1
Agricultural production
1
Agricultural sciences
1
Bekleidung
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Clothing
1
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6
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Article
11
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2
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Article in journal
11
Aufsatz in Zeitschrift
11
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English
13
Author
All
Heiens, Richard A.
2
Narayanaswamy, Ravi
2
Aggarwal, Ritesh
1
Bhattacharya, Sonali
1
Choudhary, Farah S.
1
D'Attoma, Ida
1
Dominick, Bennett A.
1
Doty, Harry O.
1
Fan, Ting Yan
1
Ford, John B.
1
Gandhi, Aradhana
1
Gázquez-Abad, Juan Carlos
1
Harvey, Bill
1
Herbig, Terese
1
Ieva, Marco
1
Kashif, Sadaf
1
Keylock, Matthew
1
Krishen, Anjala S.
1
LaTour, Michael S.
1
Lerner, Nina
1
Nawaz, Nainan
1
Poon, Derek T. Y.
1
Prendergast, Gerard P.
1
Rehman, Hina
1
Scheinbaum, Angeline Close
1
Sharma, Alka
1
Sorensen, Herb
1
Tsang, Alex S. L.
1
Ziliani, Cristina
1
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International journal of electronic marketing and retailing : IJEMR
Journal of advertising research
Marketing research report
Journal of retailing and consumer services
56
Journal of business research : JBR
29
Journal of retailing
29
Journal of promotion management : JPM
18
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
10
The journal of product & brand management
10
European journal of operational research : EJOR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
7
International journal of production economics
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
13
Showing
1
-
10
of
13
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articles prioritized
date (newest first)
date (oldest first)
1
Stimulators of impulse buying behaviour : an analysis of Pakistan's readymade garment buyers
Nawaz, Nainan
;
Rehman, Hina
;
Kashif, Sadaf
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 202-224
Persistent link: https://www.econbiz.de/10014310011
Saved in:
2
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.
;
Sharma, Alka
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Saved in:
3
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
4
Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
5
Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
Saved in:
6
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
7
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
8
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
9
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
10
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
Saved in:
1
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