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subject:"Retail trade"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of retailing"
~subject:"Category Management"
~subject:"Consumer behaviour"
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Retail trade
Category Management
Consumer behaviour
Sales promotion
52
Verkaufsförderung
52
Konsumentenverhalten
28
Preismanagement
19
Pricing strategy
19
Einzelhandel
14
Einzelhandelspreis
11
Retail price
11
Rabatt
7
Rebate
7
Advertising effects
6
USA
6
United States
6
Werbewirkung
6
Ladengestaltung
5
Store design
5
Brand management
4
Distribution channel
4
Emotion
4
Food retailing
4
Internet marketing
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Markenführung
4
Niedrigpreisstrategie
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Vertriebsweg
4
Advertising
3
Brand image
3
Category management
3
E-commerce
3
Electronic Commerce
3
India
3
Indien
3
Kundenbindungsprogramm
3
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36
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Breugelmans, Els
2
Heiens, Richard A.
2
Narayanaswamy, Ravi
2
Nordfält, Jens
2
Arnold, Mark J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bertini, Marco
1
Bhattacharya, Sonali
1
Block, Lauren G.
1
Brečić, Ružica
1
Cai, Jane Zhen
1
Campo, Katia
1
Capizzani, Mario
1
Carver, James R.
1
Choi, Sunhee
1
Choudhary, Farah S.
1
Cooper, Nora
1
Dass, Mayukh
1
Davis, Derick F.
1
Dawes, John G.
1
DeRoos, Nicolas
1
Dillard, Annemarie
1
Dobscha, Susan
1
Duhan, Dale F.
1
Foubert, Bram
1
Foxman, Ellen R.
1
Gandhi, Aradhana
1
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1
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1
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1
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1
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1
Han, Eunjoo
1
Hansen, Jared M.
1
Herrmann, Andreas
1
Hong, Zhao
1
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1
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1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of retailing
Journal of retailing and consumer services
56
Journal of business research : JBR
30
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of retail & distribution management
12
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
10
The journal of product & brand management
10
European journal of operational research : EJOR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
7
International journal of production economics
7
Journal of the Academy of Marketing Science
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Journal of advertising research
6
Journal of consumer behaviour : an international research review
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Journal of the Operational Research Society : OR
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
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ECONIS (ZBW)
36
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
4
Stimulators of impulse buying behaviour : an analysis of Pakistan's readymade garment buyers
Nawaz, Nainan
;
Rehman, Hina
;
Kashif, Sadaf
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 202-224
Persistent link: https://www.econbiz.de/10014310011
Saved in:
5
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.
;
Sharma, Alka
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Saved in:
6
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
7
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
8
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
9
Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
10
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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