//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Retail trade"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing research report"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Merchandising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Retail trade
Konsumentenverhalten
Sales promotion
21
Verkaufsförderung
21
Consumer behaviour
14
Einzelhandel
6
Theorie
5
Theory
5
USA
5
United States
5
Preismanagement
4
Pricing strategy
4
Advertising effects
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Vereinigte Staaten
3
Werbewirkung
3
price promotions
3
Feldforschung
2
Field research
2
Ladengestaltung
2
Marketing management
2
Marketingmanagement
2
Preisdifferenzierung
2
Price discrimination
2
Rabatt
2
Rebate
2
Store design
2
promotion
2
2005
1
Absatz
1
Advertising
1
Agrarmarkt
1
Agrarproduktion
1
Agrarwissenschaft
1
Agricultural production
1
Agricultural sciences
1
Automotive market
1
Behavioral economics
1
Beziehungsmarketing
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
15
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
17
Author
All
Sinitsyn, Maxim
2
Aggarwal, Ritesh
1
Ailawadi, Kusum L.
1
D'Attoma, Ida
1
Desai, Preyas S.
1
Dominick, Bennett A.
1
Doty, Harry O.
1
Dukes, Anthony
1
Fan, Ting Yan
1
Fisher, Geoffrey
1
Ford, John B.
1
Foubert, Bram
1
Freimer, Marshall
1
Gijsbrechts, Els
1
Gopalakrishnan, Arun
1
Gázquez-Abad, Juan Carlos
1
Harlam, Bari A.
1
Harvey, Bill
1
Herbig, Terese
1
Horsky, Dan
1
Ieva, Marco
1
Keylock, Matthew
1
Krishen, Anjala S.
1
LaTour, Michael S.
1
Lerner, Nina
1
Liaukonyte, Jura
1
Liu, Yunchuan
1
McGranaghan, Matthew
1
Park, Young-Hoon
1
Poon, Derek T. Y.
1
Prendergast, Gerard P.
1
Purohit, Devavrat
1
Scheinbaum, Angeline Close
1
Sorensen, Herb
1
Tsang, Alex S. L.
1
Wilbur, Kenneth C.
1
Zhou, Bo
1
Ziliani, Cristina
1
more ...
less ...
Published in...
All
Journal of advertising research
Marketing research report
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
56
Journal of business research : JBR
29
Journal of retailing
29
Journal of promotion management : JPM
18
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
10
The journal of product & brand management
10
European journal of operational research : EJOR
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
7
International journal of production economics
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
Lead offer spillovers
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Fisher, Geoffrey
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10012059808
Saved in:
3
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
4
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
5
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
6
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
7
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
8
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
9
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
10
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->