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subject:"Retail trade"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Theorie"
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Retail trade
Advertising effects
Theorie
Sales promotion
19
Verkaufsförderung
19
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
5
Markenführung
5
Preismanagement
5
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5
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Beziehungsmarketing
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Marketingmanagement
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sales promotions
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Digitalisierung
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pricing
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Abu Bakar bin Abdul Hamid
1
Azevedo, António
1
Bhatt, Siddharth Harshkant
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Corner, Gabrielle
1
Costa, Ana Sofia
1
Jones, Joseph M.
1
Kim, Kacy K.
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Kim, Sujin
1
Lee, Jiyoung
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Lim, Joon Soo
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Lim, Sung Soo
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Prashar, Sanjeev
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Rana, Sudhir
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Raut, Sachin Kumar
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Rikala, Veli-Matti
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Suri, Rajneesh
1
Swaminathan, Srinivasan
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
32
Journal of business research : JBR
23
Journal of retailing
16
Journal of promotion management : JPM
13
Journal of marketing research : JMR
11
European journal of operational research : EJOR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
European journal of marketing : EJM
7
International journal of production economics
7
International journal of retail & distribution management
7
Marketing letters : a journal of research in marketing
7
The international review of retail, distribution and consumer research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Gabler Edition Wissenschaft
5
International journal of economic issues : IJEI
5
Journal of marketing
5
Journal of the Operational Research Society : OR
5
Psychology & marketing
5
Quantitative marketing and economics : QME
5
American journal of agricultural economics
4
Domestic commerce series
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of advertising research
4
Journal of marketing communications
4
Agribusiness : an internat. journal
3
Asia Pacific journal of marketing and logistics
3
Handelsforschung
3
Information systems research : ISR
3
Journal of marketing analytics : JMA
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Opsearch : journal of the Operational Research Society of India
3
The journal of personal selling & sales management : JPSSM
3
CESifo Working Paper Series
2
CESifo working papers
2
CUDARE working paper series
2
Decision sciences : DS
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
European journal of marketing
2
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ECONIS (ZBW)
8
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1
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
4
Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
Saved in:
5
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
6
The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo
;
Lee, Jiyoung
;
Lim, Sung Soo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
Saved in:
7
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
8
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
Saved in:
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