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subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Retail trade
Sales promotion
154
Verkaufsförderung
154
Deutschland
28
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28
Consumer behaviour
27
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27
Einzelhandel
18
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16
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16
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15
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13
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12
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Capriello, Antonella
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1
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1
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Harvard Graduate School of Business Administration
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Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advanced technologies management for retailing : frameworks and cases
1
Channel strategies and marketing mix in a connected world
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Exploring omnichannel retailing : common expectations and diverse realities
1
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1
Harvard business review on retailing and merchandising
1
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Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
1
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ECONIS (ZBW)
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
4
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
5
Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
Saved in:
6
A promoting procedure for increasing sales in a small pet store
Milligan, Jacqueline
;
Hantula, Donald A.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 89-96)
.
2013
Persistent link: https://www.econbiz.de/10009740425
Saved in:
7
The design of an advanced virtual shopping assistant for improving consumer experience
Corvello, Vincenzo
;
Pantano, Eleonora
;
Tavernise, Assunta
- In:
Advanced technologies management for retailing : …
,
(pp. 70-87)
.
2011
Persistent link: https://www.econbiz.de/10009375404
Saved in:
8
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
9
Retail merchandising and sales promotions
Juan Vigaray, María D. de
;
Gültekin, Beyza
- In:
The global business handbook : the eight dimensions of …
,
(pp. 289-306)
.
2009
Persistent link: https://www.econbiz.de/10003809623
Saved in:
10
Slotting allowances in a dynamic channel context
Schröder, Arne
-
2009
Persistent link: https://www.econbiz.de/10003916640
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