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subject:"SME"
~person:"Hunt, Shelby D."
~person:"Jones, Rosalind"
~subject:"Marketingtheorie"
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SME
Marketingtheorie
Marketing management
22
Marketingmanagement
22
Marketing
20
Entrepreneurship
8
Entrepreneurship approach
8
Marketing theory
8
KMU
7
Business start-up
6
Marketing strategy
6
Unternehmensgründung
6
Strategic management
5
Strategisches Management
5
Competitive advantage
4
Strategic marketing
4
Wettbewerbsvorteil
4
Großbritannien
3
Resource-advantage theory
3
United Kingdom
3
marketing strategy
3
B-to-B-Marketing
2
Brand image
2
Brand management
2
Business-to-business marketing
2
Competitive strategy
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Entrepreneurial marketing
2
Markenführung
2
Markenimage
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic alliance
2
Strategische Allianz
2
Wettbewerbsstrategie
2
entrepreneurial marketing
2
history of marketing
2
resource-advantage theory
2
4Ps
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2
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English
15
Author
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Hunt, Shelby D.
Jones, Rosalind
Kotler, Philip
35
Sheth, Jagdish N.
20
Homburg, Christian
15
Keller, Kevin Lane
15
Kuß, Alfred
13
Carson, David
12
Tadajewski, Mark
12
Freiling, Jörg
10
Gilmore, Audrey
10
Laukkanen, Tommi
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Perreault, William D.
9
Reijonen, Helen
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
O'Dwyer, Michele
8
Walker, Orville C.
8
Wensley, Robin
8
Grönroos, Christian
7
Hair, Joseph F.
7
Krohmer, Harley
7
Kumar, V.
7
Maclaran, Pauline
7
Blythe, Jim
6
Bruhn, Manfred
6
Gbadamosi, Ayantunji
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Mullins, John W.
6
Saren, Michael
6
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Published in...
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AMS review : official publication of the Academy of Marketing Science
5
Journal of marketing management : MM
2
Journal of research in marketing and entrepreneurship : JRME
2
Handbook of research on strategic management in small and medium enterprises
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of macromarketing
1
The Sage handbook of small business and entrepreneurship
1
The service industries journal
1
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ECONIS (ZBW)
15
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1
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
2
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
3
Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.
;
Jones, Rosalind
- In:
Journal of business research : JBR
113
(
2020
),
pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
Saved in:
4
Entrepreneurial marketing in small enterprises
Jones, Rosalind
;
Morrish, Sussie C.
;
Deacon, Jonathan
; …
- In:
The Sage handbook of small business and entrepreneurship
,
(pp. 297-320)
.
2018
Persistent link: https://www.econbiz.de/10012034376
Saved in:
5
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
6
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
7
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
8
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
9
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
10
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
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