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Social Web
Web analytics
176
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176
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47
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47
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41
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Social media listening and monitoring for business applications
3
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
HMD : Praxis der Wirtschaftsinformatik
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Research in consumer behavior
2
The Routledge companion to digital consumption
2
Tourism management perspectives : TMP
2
Analytics Enabled Decision Making
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
1
Business intelligence for new-generation managers : current avenues of development
1
Computational and mathematical organization theory
1
Corporate communications : an international journal
1
Creativity and innovation management
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
E-marketing ; Vol. 1
1
Electronic commerce research and applications
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Field guide to case study research in business-to-business marketing and purchasing
1
Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
Handbook of qualitative research methods on human resource management : innovative techniques
1
Handbook of research on integrating social media into strategic marketing
1
Handbook of strategic e-business management
1
Harnessing the power of social media and web analytics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
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International journal of innovation management
1
International journal of management and marketing research : IJMMR
1
International journal of market research
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International journal of networking and virtual organisations : IJNVO
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1
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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2
The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
Saved in:
3
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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4
An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
5
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
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6
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
7
How social media contribute to autists' wellbeing : a netnographic analysis of virtual communities content
Feitosa, Wilian Ramalho
;
Silveira, Daniela
;
Andrade, …
- In:
Management and marketing for improved competitiveness …
,
(pp. 188-212)
.
2021
Persistent link: https://www.econbiz.de/10012631447
Saved in:
8
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
9
Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra
;
Kapoulas, Alexandros
;
Miaoulis, …
- In:
International journal of market research
62
(
2020
)
4
,
pp. 499-515
Persistent link: https://www.econbiz.de/10012308951
Saved in:
10
A netnographic and regression approach to study customer skepticism towards online travel companies
Kumar, Apoorva
;
Garga, Pawan
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012291504
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