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subject:"Social Web"
~isPartOf:"Marketing intelligence & planning"
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Social Web
Online retailing
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Online-Handel
20
Consumer behaviour
16
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E-commerce
8
Beziehungsmarketing
7
Electronic Commerce
7
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Alwi, Sharifah
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Hollebeek, Linda D.
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Hsu, Li-Chun
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Islam, Jamid Ul
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Lee, Christina Kwai Choi
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Marketing intelligence & planning
Journal of retailing and consumer services
50
Journal of business research : JBR
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of management information systems : JMIS
28
Information systems research : ISR
27
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Electronic commerce research and applications
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Springer eBook Collection
9
Tourism management : research, policies, practice
9
Journal of marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of electronic business
6
International journal of production economics
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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MIS quarterly
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Management information systems : mis quarterly
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ECONIS (ZBW)
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1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
3
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
4
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
5
Leveraging the power of online social networks : a contingency approach
Yap, Sheau Fen Sheau
;
Lee, Christina Kwai Choi
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 345-374
Persistent link: https://www.econbiz.de/10010380723
Saved in:
6
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
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