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subject:"Sponsorship"
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Sponsorship
Sport
2,904
Sports
2,903
Professional sports
1,044
Profisport
1,044
Sportmarketing
667
Sports marketing
667
Sport event
538
Sportveranstaltung
537
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499
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497
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437
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392
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340
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338
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285
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278
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232
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232
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229
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221
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221
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189
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189
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183
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165
Sportler
165
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Koronios, Konstantinos
9
Cornwell, T. Bettina
7
Jensen, Jonathan A.
6
Biscaia, Rui
5
Dimitropoulos, Panagiotis
5
Grohs, Reinhard
5
O'Reilly, Norm
5
Breuer, Christoph
4
Ntasis, Lazaros
4
Schönberner, Jan
4
Woratschek, Herbert
4
Dalakas, Vassilis
3
Gee, Sarah
3
Hermanns, Arnold
3
Ireland, Michael
3
King, Jesse
3
Koenigstorfer, Joerg
3
Mangan, John E.
3
Mazodier, Marc
3
Morgan, Ashlee
3
Plewa, Carolin
3
Ratten, Vanessa
3
Rumpf, Christopher
3
Séguin, Benoit
3
Takeda, Fumiko
3
Thwaites, Des
3
Adair, Daryl
2
Alpert, Frank
2
Anagnostopoulos, Christos
2
Baim, Dean V.
2
Bee, Colleen
2
Bennett, Gregg
2
Bouchet, Adrien
2
Buser, Markus
2
Carrillat, François A.
2
Chadwick, Simon
2
Chen, Chen-Yueh
2
Chien, P. Monica
2
Dees, Windy
2
Ellis, Dana
2
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International journal of sports marketing & sponsorship
30
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
14
Journal of business research : JBR
14
Sport management review
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
International journal of sport management and marketing : IJSMM
13
European journal of marketing : EJM
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Applied economics
2
Die Ökonomie des Sports in den Medien
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Services marketing quarterly
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
The journal of business & industrial marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied financial economics
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian business law review
1
Business and Economic Research : BER
1
Business horizons
1
Cahiers de la Faculté des Sciences Economiques de Grenoble / Etudes et travaux economiques
1
Cogent business & management
1
Consumer behavior review : CBR
1
Die Bank
1
Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
1
Economia e diritto del terziario : rivista quadrimestrale
1
Emerging markets review
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European research : marketing, opinion, advertising
1
European research studies
1
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ECONIS (ZBW)
229
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
3
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
4
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
5
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
A research agenda at the intersection of sport sponsorship and service
Cornwell, T. Bettina
;
Frank, Abby
;
Miller-Moudgil, Rachel
- In:
Journal of service management
35
(
2024
)
1
,
pp. 108-126
Persistent link: https://www.econbiz.de/10014456584
Saved in:
8
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
9
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
10
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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