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subject:"Store design"
~subject:"Event-Marketing"
~subject:"Ladengestaltung"
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Search: subject_exact:"Duftstoff"
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Store design
Event-Marketing
Ladengestaltung
Aromastoff
82
Flavour
82
Consumer behaviour
44
Konsumentenverhalten
44
Duftstoff
19
Perception
19
Wahrnehmung
19
Marketing
18
Advertising effects
12
Brand management
12
Markenführung
12
Werbewirkung
12
Einzelhandel
11
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11
Marketingmanagement
11
Duftmarketing
9
Brand image
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8
Psychology of advertising
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Product design
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Advertising music
4
Emotion
4
Geruchswahrnehmung
4
Ladengeschäft
4
Multimodales System
4
Musikerlebnis
4
Parfüm
4
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Morrin, Maureen
2
Roschk, Holger
2
Salzmann, Ralph
2
Block, Lauren G.
1
Breitsohl, Jan
1
Bridges, Eileen
1
Carù, Antonella
1
Chebat, Jean-Charles
1
Cirrincione, Armando
1
Dennis, Charles
1
Dubelaar, Chris
1
Estes, Zachary
1
Fowler, Kendra
1
Gan, Sarah
1
Gelinas-Chebat, Claire
1
Girard, Anna
1
Grohmann, Bianca
1
Guéguen, Nicolas
1
Haberland, Miria Friederike
1
Herrmann, Andreas
1
Hosseinpour, Masoumeh
1
Jacob, Céline
1
Loureiro, Sandra Maria Correia
1
Lunardo, Renaud
1
Madzharov, Adriana V.
1
Meyer, Judith
1
Morrison, Michael
1
Oppewal, Harmen
1
Poon, Tina
1
Reimer, Anja
1
Spangenberg, Eric R.
1
Sprott, David E.
1
Stefan, Jordy
1
Stöhr, Anja
1
Teller, Christoph
1
Zidansek, Manja
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Journal of marketing
2
Journal of retailing
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
American journal of business : applying research to practice ; AJB
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Psychology & marketing
1
Sensory marketing : research on the sensuality of products
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
18
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1
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10
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18
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1
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
2
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
3
The power of scent : empirical field studies of olfactory cues on purchase behavior
Haberland, Miria Friederike
-
2010
Persistent link: https://www.econbiz.de/10003955338
Saved in:
4
Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern : eine kritische Diskussion
Girard, Anna
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 35-64)
.
2015
Persistent link: https://www.econbiz.de/10010469032
Saved in:
5
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
6
Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline
;
Stefan, Jordy
;
Guéguen, Nicolas
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 116-120
Persistent link: https://www.econbiz.de/10010247438
Saved in:
7
Spatial density and ambient scent : effects on consumer anxiety
Poon, Tina
;
Grohmann, Bianca
- In:
American journal of business : applying research to …
29
(
2014
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10010349344
Saved in:
8
The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando
;
Estes, Zachary
;
Carù, Antonella
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 615-627
Persistent link: https://www.econbiz.de/10010399723
Saved in:
9
The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas
;
Zidansek, Manja
;
Sprott, David E.
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
Saved in:
10
Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud
- In:
Journal of retailing and consumer services
19
(
2012
)
2
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009522457
Saved in:
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