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subject:"Strategic management"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
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Strategic management
Consumer behaviour
Marketing management
37
Marketingmanagement
37
Konsumentenverhalten
18
USA
6
United States
6
Advertising effects
5
Psychology of advertising
5
Werbepsychologie
5
Werbewirkung
5
Cause-Related Marketing
4
Cause-related marketing
4
Marketing
4
Target group
4
Zielgruppe
4
Perception
3
Sponsoring
3
Sponsorship
3
Wahrnehmung
3
Advertising
2
Arts
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand image
2
Brand management
2
Chinese
2
Chinese (People)
2
Chinesen
2
Chinesisch
2
Cultural identity
2
Deutschland
2
Firm performance
2
Germany
2
Information behaviour
2
Informationsverhalten
2
Internet marketing
2
Kaufentscheidung
2
Kulturelle Identität
2
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3
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Article
18
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18
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18
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English
18
Author
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Spence, Charles
2
Akram, Muhammad Shakaib
1
Bailey, Ainsworth A.
1
Barrena, Ramo
1
Basso, Frédéric
1
Basu, Rituparna
1
Batinic, Bernad
1
Chang, Chun-tuan
1
Cheok, Adrian David
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Colbert, François
1
Dimofte, Claudiu V.
1
Fam, Kim Shyan
1
Gnambs, Timo
1
Grewal, Dhruv
1
Gudelunas, David
1
Hallman, William K.
1
Jørgensen, Anne-Katrine
1
Kim, Sukhyun
1
Kuanr, Abhisek
1
Kumar, Anil
1
Kumar, Satish
1
Lagomarsino, Maria
1
Lemarié, Linda
1
Lim, Weng Marc
1
Luk, Chung-leung
1
Merunka, Dwight
1
Mishrab, Aditya Shankar
1
Oullier, Olivier
1
Pahi, Sampa Anupurba
1
Park, Kiwan
1
Petit, Olivia
1
Phillips, Diane M.
1
Pradhan, Debasis
1
Puccinelli, Nancy M.
1
Roggeveen, Anne L.
1
Sandager, Sara
1
Sandner, Philipp
1
Shrum, L. J.
1
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Psychology & marketing
Journal of business research : JBR
96
Journal of retailing and consumer services
48
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of marketing communications
36
Journal of strategic marketing
36
European journal of marketing : EJM
33
SpringerLink / Bücher
32
The journal of product & brand management
28
Journal of marketing
27
Journal of the Academy of Marketing Science
27
Journal of marketing management : MM
24
The journal of brand management : an international journal
24
Business horizons
23
Asia Pacific journal of marketing and logistics
22
The journal of business & industrial marketing
22
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Marketing intelligence & planning
18
Springer eBook Collection
18
The journal of consumer marketing
18
Cogent business & management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Faculty & research / Insead : working paper series
13
Gabler Edition Wissenschaft
13
International journal of advertising : the review of marketing communications
13
International marketing review
13
International journal of retail & distribution management
12
International journal of wine business research : IJWBR
12
International review on public and non-profit marketing
12
Journal of marketing theory and practice
12
The marketing review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of technology marketing : IJTMkt
10
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ECONIS (ZBW)
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
4
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
5
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
6
Pleasure and the control of food intake : an embodied cognition approach to consumer self-regulation
Petit, Olivia
;
Basso, Frédéric
;
Merunka, Dwight
; …
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 608-619
Persistent link: https://www.econbiz.de/10011534718
Saved in:
7
Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann
;
Sandner, Philipp
;
Welpe, Isabell M.
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 914-931
Persistent link: https://www.econbiz.de/10010484295
Saved in:
8
Research in arts marketing : evolution and future directions
Colbert, François
;
St-James, Yannik
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
Saved in:
9
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
10
Consumer risk perceptions and marketing strategy : the case of genetically modified food
Phillips, Diane M.
;
Hallman, William K.
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 739-748
Persistent link: https://www.econbiz.de/10009792698
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