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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Macquarie economics research papers"
~subject:"Competitive advantage"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Competitive advantage
Marketing management
223
Marketingmanagement
223
Firm performance
34
Unternehmenserfolg
34
Beziehungsmarketing
33
Relationship marketing
33
Strategic management
32
Marketing
27
market orientation
27
Brand management
26
KMU
26
Markenführung
26
SME
26
Consumer behaviour
20
Innovation
20
Konsumentenverhalten
20
Wettbewerbsvorteil
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Emerging economies
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Schwellenländer
15
Innovation management
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Innovationsmanagement
14
Internet marketing
13
Online-Marketing
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USA
13
New product development
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Produktentwicklung
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United States
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marketing strategy
11
Brand image
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
Erfolgsfaktor
8
Führungskräfte
8
International marketing
8
Internationales Marketing
8
Managers
8
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8
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English
51
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Walters, David
5
Lane, Nikala
3
Gilmore, Audrey
2
Halliday, Michael
2
Jackson, Stuart E.
2
Korkofingas, Con
2
Mavondo, Felix T.
2
Sok, Phyra
2
Agnihotri, Arpita
1
Ali, Sadaqat
1
Ambrosini, Veronique
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Burke, Sandra J.
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Casselman, R. Mitch
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Deacon, Jonathan
1
Dean, Thomas J.
1
Dibb, Sally
1
Eggers, Fabian
1
Evanschitzky, Heiner
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
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1
Giglierano, Joe
1
Gulliver, Stephen R.
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Hansen, David J.
1
He, Hong-wei
1
Heinrichs, John H.
1
Hills, Gerald E.
1
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Macquarie University / Department of Economics
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Journal of business strategy
Journal of strategic marketing
Macquarie economics research papers
Journal of business research : JBR
51
Industrial marketing management : the international journal for industrial and high-tech firms
35
SpringerLink / Bücher
20
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
12
International marketing review
12
Europäische Hochschulschriften / 5
9
Lehrbuch
9
AMS review : official publication of the Academy of Marketing Science
8
Business horizons
8
Gabler Edition Wissenschaft
8
Journal of international marketing
7
Marketing intelligence & planning
7
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
Journal of marketing management : MM
6
Journal of retailing and consumer services
6
World review of entrepreneurship, management and sustainable development
6
Amfiteatru economic : an economic and business research periodical
5
European journal of international management : EJIM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal for global business advancement : JGBA
5
Journal of marketing communications
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Cogent business & management
4
International journal of business excellence
4
International journal of trade and global markets
4
Journal of business-to-business marketing
4
Journal of marketing
4
Management decision : MD
4
Schriften zu Marketing und Management
4
The marketing review
4
Tourism management : research, policies, practice
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Acta Universitatis Danubius / Oeconomica
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ECONIS (ZBW)
51
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1
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
2
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
3
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
4
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
5
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
8
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
9
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
10
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
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