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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"Online-Marketing"
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Strategisches Management
Online-Marketing
Marketing management
204
Marketingmanagement
204
Firm performance
33
Unternehmenserfolg
33
Beziehungsmarketing
32
Relationship marketing
32
Strategic management
27
market orientation
25
Brand management
23
Markenführung
23
Marketing
22
KMU
21
SME
21
Innovation
19
Competitive advantage
18
Wettbewerbsvorteil
18
Consumer behaviour
15
Konsumentenverhalten
15
Emerging economies
14
Schwellenländer
14
Innovation management
13
Innovationsmanagement
13
New product development
12
Produktentwicklung
12
Internet marketing
11
USA
10
marketing strategy
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Erfolgsfaktor
8
Führungskräfte
8
International marketing
8
Internationales Marketing
8
Managers
8
Markenimage
8
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8
Success factor
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English
36
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Lane, Nikala
3
Jackson, Stuart E.
2
Simmons, Geoff
2
Abid, Aman
1
Agnihotri, Arpita
1
Arrivé, Sandra
1
Ayoubi, Rami M.
1
Bang, Nguyen
1
Bao, Yeqing
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Dibb, Sally
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Gilmore, Audrey
1
Gulliver, Stephen R.
1
Harrigan, Paul
1
Heinrichs, John H.
1
Ingram, Thomas N.
1
Ishak, Asmai
1
Khashab, Basel
1
Klaus, Philipp
1
LaForge, Raymond W.
1
Lancaster, Geoffrey
1
Landry, Timothy D.
1
Langley, Paul A.
1
Lim, Jeen-su
1
M'zungu, Simon
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Mavondo, Felix T.
1
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Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
42
SpringerLink / Bücher
26
International journal of internet marketing and advertising : IJIMA
20
The journal of business & industrial marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
18
European journal of marketing : EJM
15
Springer eBook Collection
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Business horizons
12
Journal of marketing communications
12
Marketing intelligence & planning
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of retailing and consumer services
10
Lehrbuch
10
European research studies
9
Europäische Hochschulschriften / 5
9
Gabler Edition Wissenschaft
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Springer eBook Collection / Business and Economics
8
International journal of advertising : the review of marketing communications
7
International journal of technology marketing : IJTMkt
7
Journal of marketing
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International journal of electronic marketing and retailing : IJEMR
6
International marketing review
6
Journal of advertising research
6
Journal of international marketing
6
Journal of marketing analytics : JMA
6
Marketing i menedžment innovacij : m&mi
6
Springer eBook Collection / Business and Management
6
The journal of brand management : an international journal
6
The marketing review
6
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ECONIS (ZBW)
36
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1
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
2
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
3
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
8
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
9
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
10
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
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