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subject:"Strategisches Management"
~subject:"Public relations"
~type_genre:"Book section"
~type_genre:"Company information"
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Strategisches Management
Public relations
Marketing management
2,197
Marketingmanagement
2,197
Deutschland
297
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297
Theorie
242
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242
Beziehungsmarketing
228
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228
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
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Die Ökonomie des Sports in den Medien
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Exploring public relations
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Marketing strategy organization and implementation
2
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Strategic corporate communication in the digital age
2
Strategy and communication for innovation
2
Using influencer marketing as a digital business strategy
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
Bank- und Finanzmanagement : Marketing - Rechnungswesen - Finanzierung; Reflexionen aus der Praxis; Joachim Süchting zum 60. Geburtstag
1
Behavioral perspectives on strategic alliances
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Breaking new ground in theory and practice
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Bringing technology to market: trends, cases, solutions
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CSR und Reporting : Nachhaltigkeits- und CSR-Berichterstattung verstehen und erfolgreich umsetzen
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Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
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Competitive drivers for improving future business performance
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Conceptual richness and methodological diversity in entrepreneurship research
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Conference proceedings Trends in Business Communication 2020
1
Conference proceedings trends in business communication 2016
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Contemporary issues in business and financial management in Eastern Europe
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Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer-driven strategy
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
Effective strategies for communicating insights in business
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Effizienz statt Verantwortung? : Anforderungen, Ansätze und Methoden ; [die als Manuskript gedruckten Beiträge wurden auf dem XXIX. Kongress der Deutschen Marktforschung vom 29. - 31. Mai 1994 in Bremen als Vorträge gehalten]
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Erfolgreiches Management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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ECONIS (ZBW)
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Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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3
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
4
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
5
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
6
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
Saved in:
7
Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
Saved in:
8
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
9
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
10
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
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