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subject:"Success factor"
~isPartOf:"Handbook of research on customer equity in marketing"
~subject:"Kundenwert"
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Search: subject_exact:"Beziehungsmarketing"
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Success factor
Kundenwert
Beziehungsmarketing
16
Relationship marketing
16
Customer value
14
USA
5
United States
5
Consumer behaviour
4
Konsumentenverhalten
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English
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Kumar, V.
2
Anderson, Eric T.
1
Bolton, Ruth N.
1
Christodoulopoulou, Angeliki
1
Dong, Yue
1
Eisenbeiß, Maik
1
Haenlein, Michael
1
Hanssens, Dominique M.
1
Kim, James
1
Kim, Tom J.
1
Krafft, Manfred
1
Lee, Seoungwoo
1
Lehmann, Donald R.
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Leone, Robert P.
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Lewis, Michael
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Luo, Anita
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Neslin, Scott A.
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Pansari, Anita
1
Peters, Kay
1
Petersen, J. Andrew
1
Reinartz, Werner J.
1
Rust, Roland T.
1
Shukla, Gayatri
1
Skiera, Bernd
1
Srinivasan, Raji
1
Tarasi, Crina O.
1
Verhoef, Peter C.
1
Villanueva, Julian
1
Wiesel, Thorsten
1
Yoo, Shijin
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Handbook of research on customer equity in marketing
Journal of business research : JBR
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
SpringerLink / Bücher
32
Journal of retailing and consumer services
31
The journal of business & industrial marketing
20
International journal of hospitality management
19
Journal of the Academy of Marketing Science
19
Gabler Edition Wissenschaft
18
Journal of strategic marketing
18
International journal of electronic customer relationship management : IJECRM
16
Journal of marketing
16
The service industries journal
15
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
International journal of contemporary hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
The journal of product & brand management
10
Business horizons
9
Service business
9
Technological forecasting & social change : an international journal
9
Cogent business & management
8
European management journal
8
Harvard-Business-Manager : das Wissen der Besten
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
Tourism management : research, policies, practice
8
Harvard business review : HBR
7
Journal of marketing analytics : JMA
7
Journal of marketing management : MM
7
Management decision : MD
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing theory
7
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
7
The TQM journal : the international review of organizational improvement
7
International journal of project management : the journal of The International Project Management Association
6
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ECONIS (ZBW)
14
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1
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
3
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
4
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
5
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
6
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
7
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
8
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
9
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
10
Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
Saved in:
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