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subject:"Success factor"
~person:"Thaichon, Park"
~subject:"Einzelhandel"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Customer relationship management"
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Success factor
Einzelhandel
Kundenzufriedenheit
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
7
Internet marketing
7
Online-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
relationship marketing
6
Betriebliche Wertschöpfung
5
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Service quality
4
Social Web
4
Social web
4
Brand image
3
Digitalisierung
3
Digitization
3
Emotion
3
Markenimage
3
Retail trade
3
Social media
3
Beschwerdemanagement
2
Complaint management
2
Confidence
2
Customer engagement
2
Customer value
2
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Thaichon, Park
Homburg, Christian
33
Han, Heesup
32
Gil Saura, Irene
23
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Grewal, Dhruv
16
Bang, Nguyen
15
Klaus, Philipp
15
Mittal, Vikas
14
Aksoy, Lerzan
13
Hyun, Sunghyup Sean
13
Kumar, V.
13
Quach, Sara
13
Stock-Homburg, Ruth
13
Usman, Osly
13
Wieseke, Jan
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Gustafsson, Anders
12
Kim, Wansoo
12
Töpfer, Armin
12
Balaji, M. S.
11
Bruhn, Manfred
11
Evanschitzky, Heiner
11
Loureiro, Sandra Maria Correia
11
Rather, Raouf Ahmad
11
Schramm-Klein, Hanna
11
Stauss, Bernd
11
Verhoef, Peter C.
11
Barnes, Donald C.
10
Bauer, Hans H.
10
Blut, Markus
10
Das, Gopal
10
Izogo, Ernest Emeka
10
Keiningham, Timothy
10
Khan, Imran
10
Roschk, Holger
10
Sreejesh, S.
10
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Asia Pacific journal of marketing and logistics
3
Journal of strategic marketing
2
Services marketing quarterly
2
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
10
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
3
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
4
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
5
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
6
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
7
Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru
;
Surachartkumtonkun, Jiraporn
;
Weaven, Scott
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
Saved in:
8
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
9
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
10
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
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