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subject:"Theorie"
~language:"eng"
~person:"Prashar, Sanjeev"
~subject:"Konsumentenverhalten"
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Theorie
Konsumentenverhalten
Consumer behaviour
9
Emotion
9
Customer satisfaction
3
Impulse buying
3
Kaufentscheidung
3
Kundenzufriedenheit
3
Purchase decision
3
Beschwerdemanagement
2
Beziehungsmarketing
2
Complaint management
2
Dienstleistungsqualität
2
Impulse buying tendency
2
India
2
Indien
2
Mobile Anwendung
2
Mobile application
2
Relationship marketing
2
Service quality
2
Advertising effects
1
App Layout
1
Austauschtheorie
1
Brand love
1
Brand management
1
Cognition
1
Cognitive appraisal theory
1
Communal relationship
1
Consumer forgiveness
1
Consumer motivation
1
Continued use intentions
1
Controllability
1
Effort Expectancy
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Einzelhandel
1
Electronic money
1
Elektronisches Geld
1
Empathy
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Exchange relationship
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Prashar, Sanjeev
Septianto, Felix
28
Han, Heesup
21
Bagozzi, Richard P.
20
Benhabib, Jess
16
Wang, Pengfei
14
Dillenberger, David
12
Kemp, Elyria
12
Mattila, Anna S.
12
Pham, Michel T.
12
Phau, Ian
12
Postlewaite, Andrew
12
Rozen, Kareen
12
Sarkar, Abhigyan
12
Loureiro, Sandra Maria Correia
11
Williams, Patti
11
Winden, Frans A. A. M. van
11
Prayag, Girish
10
Wen, Yi
10
Antonetti, Paolo
9
Hanks, Lydia
8
Jang, Soocheong
8
Kidwell, Blair
8
McGraw, A. Peter
8
Miao, Li
8
Ahn, Jiseon
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Grappi, Silvia
7
Junaid, Muhammad
7
Ladhari, Riadh
7
MacInnis, Deborah J.
7
Morales, Andrea C.
7
Reuben, Ernesto
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
Yin, Dezhi
7
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7
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Decision
2
International journal of Indian culture and business management
1
International journal of emerging markets
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Service business
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ECONIS (ZBW)
9
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1
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
2
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
3
Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581915
Saved in:
4
Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Service business
15
(
2021
)
4
,
pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
Saved in:
5
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
6
Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10012494935
Saved in:
7
Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour : an emerging market perspective
Parsad, Chandan
;
Prashar, Sanjeev
;
Tata, Vijay Sai
- In:
Decision
44
(
2017
)
4
,
pp. 297-311
Persistent link: https://www.econbiz.de/10011855199
Saved in:
8
Application of neural networks technique in predicting impulse buying among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Decision
42
(
2015
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10011530812
Saved in:
9
Factors prompting impulse buying behaviour : study among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Sai Vijay, T.
- In:
International journal of Indian culture and business …
11
(
2015
)
2
,
pp. 219-244
Persistent link: https://www.econbiz.de/10011588593
Saved in:
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