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subject:"Theory"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Value proposition"
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Theory
Value proposition
Betriebliche Wertschöpfung
143
Value creation
143
Lieferantenmanagement
56
Supplier relationship management
56
Customer value
46
Kundenwert
46
B-to-B-Marketing
44
Business-to-business marketing
44
Customer integration
41
Kundenintegration
41
Beziehungsmarketing
36
Relationship marketing
36
Value co-creation
36
Business network
33
Unternehmensnetzwerk
33
Service-Dominant Logic
18
Service-dominant logic
18
Innovation
16
Business model
15
Geschäftsmodell
15
Innovation management
14
Innovationsmanagement
14
Inter-firm cooperation
13
Unternehmenskooperation
13
Marketing management
12
Marketingmanagement
12
Bundling strategy
11
Leistungsbündel
11
Marketing theory
11
Marketingtheorie
11
Value
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Selling
9
Verkauf
9
Bibliometrics
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Bibliometrie
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E-commerce
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Electronic Commerce
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Sustainability
8
Consumer behaviour
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English
12
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Brodie, Roderick J.
1
Davey, Janet
1
Eggert, Andreas
1
Ekman, Peter
1
Fehrer, Julia
1
Frow, Pennie
1
Gupta, Shaphali
1
Gupta, Sumeet
1
Gupta, Suraksha
1
Khan, Huda
1
Khaneja, Suyash
1
Kumar, Binay
1
Kumar, V.
1
Lambkin, Mary
1
Liu, Haokun
1
Löbler, Helge
1
Mason, Robert
1
Muzellec, Laurent
1
Möller, K. E. Kristian
1
O'Brien, Ingrid M.
1
Ouschan, Robyn
1
Parkinson, Joy
1
Payne, Adrian
1
Pedersen, Carsten Lund
1
Purvis, Laura
1
Raggio, Randle D.
1
Rajala, Arto
1
Rajala, Risto
1
Ritter, Thomas
1
Ronteau, Sébastien
1
Steinhoff, Lena
1
Thompson, Steven M.
1
Töytäri, Pekka
1
Väätänen, Juha
1
Wang, Weina
1
Wells, Peter
1
Zhang, Hong
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Industrial marketing management : the international journal for industrial and high-tech firms
Gabler Edition Wissenschaft
13
SpringerLink / Bücher
8
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
8
Wertschöpfungsprozesse bei Dienstleistungen : Forum Dienstleistungsmanagement
8
Working paper / National Bureau of Economic Research, Inc.
8
Springer eBook Collection / Business and Economics
7
Strategic management journal
7
The Academy of Management review : AMR
7
Springer-Lehrbuch
6
Journal of business ethics : JOBE
5
Journal of business research : JBR
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
DUV / Wirtschaftswissenschaft
4
Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
4
Wirtschaftswissenschaft
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Berichte aus der Betriebswirtschaft
3
Business horizons
3
Discussion paper / Centre for Economic Policy Research
3
Discussion papers / CEPR
3
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
3
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
3
IDE discussion papers
3
International journal of production economics
3
Journal of the Academy of Marketing Science
3
Lehrbuch
3
Leistungserfassung und Leistungsmessung in öffentlichen Verwaltungen
3
Logistikforschung : Entwicklungszüge und Gestaltungsansätze
3
Research
3
Research policy : policy, management and economic studies of science, technology and innovation
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Schriften zu Management, Organisation und Information
3
Schriften zur Unternehmensplanung
3
The science of service systems
3
Unternehmensführung und Logistik
3
Allgemeine Betriebswirtschaftslehre
2
Arbeit und Technik : Schriftenreihe des Instituts Arbeit und Technik im Wissenschaftszentrum Nordrhein-Westfalen
2
Arbeitspapiere der Nordakademie
2
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ECONIS (ZBW)
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1
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
4
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
5
Analyzing the impact of the coronavirus crisis on business models
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 214-224
Persistent link: https://www.econbiz.de/10012285358
Saved in:
6
Developing logistics value propositions : drawing insights from a disturbed manufacturing solution
Liu, Haokun
;
Purvis, Laura
;
Mason, Robert
;
Wells, Peter
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 517-527
Persistent link: https://www.econbiz.de/10012291293
Saved in:
7
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
8
Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha
;
Väätänen, Juha
;
Khaneja, Suyash
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
Saved in:
9
Service network value co-creation : defining the roles of the generic actor
Ekman, Peter
;
Raggio, Randle D.
;
Thompson, Steven M.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
Saved in:
10
Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent
;
Ronteau, Sébastien
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
Saved in:
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