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subject:"Theory"
~person:"Hagtvedt, Henrik"
~subject:"Consumer behaviour"
~subject:"Kreativität"
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aesthetics
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Hagtvedt, Henrik
Townsend, Claudia
5
Chattaraman, Veena
4
Hjorth, Daniel
4
Hutter, Michael
4
Patrick, Vanessa M.
4
Kumar, Deepak S.
3
Landwehr, Jan Rüdiger
3
McNaught, Angela
3
Mossetto, Gianfranco
3
Purani, Keyoor
3
Schlicht, Ekkehart
3
Tipgomut, Pornchanoke
3
Austin, Robert D.
2
Biehl-Missal, Brigitte
2
Brasel, S. Adam
2
Candi, Marina
2
Chovancová, Miloslava
2
Dahl, Darren W.
2
Devin, Lee
2
Haziri, Fortesa
2
Hoegg, JoAndrea
2
Iqani, Mehita
2
Joy, Annamma
2
Klein, Ulrike
2
Kumar, Minu
2
Lagier, Joe͏̈lle
2
Lin, Ingrid Y.
2
Moreau, C. Page
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Orth, Ulrich R.
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Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
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1
Immersive retailing : the in-store experience
Hagtvedt, Henrik
;
Chandukala, Sandeep R.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
Saved in:
2
A brand (new) experience : art, aesthetics, and sensory effects
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 425-428
Persistent link: https://www.econbiz.de/10013199115
Saved in:
3
Color saturation increases perceived product size
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
Saved in:
4
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
5
Consumer responses to combined arousal-inducing stimuli
Das, Gopal
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
Saved in:
6
Consumer response to overstyling : balancing aesthetics and functionality in product design
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 518-525
Persistent link: https://www.econbiz.de/10010382586
Saved in:
7
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
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