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Consumer behaviour
Corporate reputation
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1,433
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9
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Journal of retailing and consumer services
24
Journal of business ethics : JOBE
20
Journal of business research : JBR
18
Corporate reputation review : an international journal
17
The journal of brand management : an international journal
13
The Oxford handbook of corporate reputation
12
Psychology & marketing
10
International journal of hospitality management
9
SpringerLink / Bücher
9
Asia Pacific journal of marketing and logistics
8
International journal of retail & distribution management
7
Cogent business & management
6
Corporate communications : an international journal
6
Gabler Edition Wissenschaft
6
International journal of contemporary hospitality management
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of industrial organization
6
Journal of marketing communications
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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6
Corporate reputation review
5
European research studies
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Europäische Hochschulschriften / 5
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Journal of global marketing
5
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NBER working paper series
5
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
4
Corporate social responsibility and environmental management
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International marketing review
4
International studies of management and organization
4
Journal of Islamic marketing
4
Journal of financial services marketing : JFSM
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Journal of international marketing
4
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
976
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61
From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
Saved in:
62
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
6
,
pp. 1461-1478
Persistent link: https://www.econbiz.de/10015063225
Saved in:
63
CRM purchase intentions and attitude toward the brand : exploring fit, longevity, firm motives, brand attractiveness and moderating role of WOM
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of economics and business …
28
(
2024
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
Saved in:
64
The impact of in-store sales personnel's altruistic behaviors on store image : a cross-category study in Japan
Nakamori, Takafumi
;
Newell, Stephen J.
;
Han, Bernard T.
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10014558990
Saved in:
65
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
66
The effect of perceived philanthropic activities of corporate organisations on consumer's purchase intention
Aggarwal, Kapil Kumar
;
Singhal, Shashi
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
2/3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10015057584
Saved in:
67
Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek
;
Gürce, Merve Yanar
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10015057657
Saved in:
68
Online reputation and debt capacity
Derrien, François
;
Garel, Alexandre
;
Romec, Arthur
; …
- In:
Journal of financial and quantitative analysis : JFQA
59
(
2024
)
3
,
pp. 1100-1140
Persistent link: https://www.econbiz.de/10015055401
Saved in:
69
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
70
The effects of social media firestorms on company reputation and consumer behavior : the case of reported hostile versus benevolent sexism
Afroditi, Antoniou
;
Leonidas, Hatzithomas
;
Eirini, Tsichla
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 11-23)
.
2024
Persistent link: https://www.econbiz.de/10015064285
Saved in:
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