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subject:"USA"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Brand image"
~subject:"Viral marketing"
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USA
Brand image
Viral marketing
Customer satisfaction
153
Kundenzufriedenheit
153
Dienstleistungsqualität
96
Service quality
96
Consumer behaviour
91
Konsumentenverhalten
91
Beziehungsmarketing
64
Relationship marketing
64
Hotel industry
46
Hotellerie
46
Gastronomie
34
Restaurant industry
34
Beschwerdemanagement
20
Complaint management
20
Emotion
19
satisfaction
18
service quality
18
Virales Marketing
17
customer satisfaction
17
Arbeitszufriedenheit
15
Job satisfaction
15
Customer service
13
Holiday behaviour
13
Hospital
13
Krankenhaus
13
Kundenservice
13
Urlaubsverhalten
13
Gastgewerbe
12
Hospitality industry
12
Markenimage
12
Brand management
11
Internet marketing
11
Markenführung
11
Online-Marketing
11
customer loyalty
10
loyalty
10
Taiwan
9
service failure
9
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30
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English
30
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Bilgihan, Anil
2
Aakash, Aakash
1
Abubakar, Binta
1
Aggarwal, Anu Gupta
1
Ai, Jin
1
Alrawadieh, Zaid
1
Anusree, M. R.
1
Assaker, Guy
1
Berenguer Contrí, Gloria
1
Berezina, Katerina
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Brey, Eric T.
1
Bujisic, Milos
1
Chi, Oscar Hengxuan
1
Choi, Hye Yoon
1
Choi, Hyeyoon
1
Choi, Jihee
1
Chou, Sheng-Fang
1
Christodoulidou, Natasa
1
Christou, Evangelos
1
Chua, Bee-Lia
1
Cobanoglu, Cihan
1
Connolly, Daniel J.
1
Cranage, David A.
1
Dinçer, Mithat Zeki
1
El Haddad, Rania
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
González-Mansilla, Oscar Luis
1
Gopalan, Ram
1
Gregory, Amy M.
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Haobin, Ye Ben
1
Horng, Jeou-Shyan
1
Huiyue, Ye
1
Jin, Naehyun
1
Joo, Young Min
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Published in...
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Journal of hospitality marketing & management
Journal of retailing and consumer services
76
International journal of hospitality management
62
Journal of business research : JBR
55
Journal of travel and tourism marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
International journal of contemporary hospitality management
27
The journal of services marketing
27
Tourism management : research, policies, practice
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Psychology & marketing
24
Services marketing quarterly
22
The journal of brand management : an international journal
21
Journal of strategic marketing
17
Cogent business & management
16
The service industries journal
15
Asia Pacific journal of marketing and logistics
14
The journal of product & brand management
14
Journal of service research : JSR
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of the Academy of Marketing Science
12
Service business
12
Managing service quality : MSQ ; an international journal
11
European journal of marketing : EJM
10
Journal of air transport management
10
Journal of marketing management : MM
9
Journal of vacation marketing
9
International journal of electronic marketing and retailing : IJEMR
8
Journal of Islamic marketing
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing theory and practice
8
Journal of service management
8
Journal of vacation marketing : an international journal
8
The TQM journal : the international review of organizational improvement
8
International journal of internet marketing and advertising : IJIMA
7
International journal of services and operations management
7
Journal of consumer behaviour : an international research review
7
Journal of destination marketing & management
7
Journal of hospitality and tourism insights
7
Marketing letters : a journal of research in marketing
7
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ECONIS (ZBW)
30
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1
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
2
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
3
Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing
;
Horng, Jeou-Shyan
;
Chou, Sheng-Fang
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 872-898
Persistent link: https://www.econbiz.de/10013357143
Saved in:
4
How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash
;
Tandon, Abhishek
;
Aggarwal, Anu Gupta
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
Saved in:
5
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
6
Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
Assaker, Guy
;
O'Connor, Peter
;
El Haddad, Rania
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 934-955
Persistent link: https://www.econbiz.de/10012384382
Saved in:
7
Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina
;
Bilgihan, Anil
;
Cobanoglu, Cihan
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Examining the impacts of positive and negative online consumer reviews on behavioral intentions : role of need for cognitive closure and satisfaction guarantees
Sharifi, Seyed Shahin
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 397-426
Persistent link: https://www.econbiz.de/10012176669
Saved in:
10
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
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