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subject:"USA"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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USA
Konsumentenverhalten
India
16
Indien
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Consumer behaviour
12
Jugendliche
7
Youth
7
Children
6
Kinder
6
Advertising effects
4
Brand management
4
Markenführung
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Advertising
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Advergames
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Adnan, Arham
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Ahmad, Asad
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Archana Singh
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Basu, Rituparna
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Bhattacharya, Subhajit
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Sharma, Sarika
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Sindi, Neena
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Young consumers : insight and ideas for responsible marketers
International journal of Indian culture and business management
63
Global business review
41
Working paper / National Bureau of Economic Research, Inc.
35
International journal of Indian culture and business management : IJICBM
33
Journal of retailing and consumer services
29
Journal of international consumer marketing
26
South Asian journal of management : SAJM
24
Vision : the journal of business perspective
24
Journal of global marketing
23
International journal of business innovation and research
22
Journal of Indian business research
21
The IUP journal of marketing management : IJMM
21
Finance India : the quarterly journal of Indian Institute of Finance
20
International journal of business and emerging markets : IJBEM
20
International journal of business and globalisation : IJBG
20
International journal of business excellence : IJBEX
20
International journal of electronic marketing and retailing : IJEMR
20
Asia Pacific journal of marketing and logistics
18
Indian journal of economics & business : IJEB
17
The international journal of bank marketing : IJBM
17
Journal of internet commerce
16
International journal of business excellence
15
International journal of business information systems : IJBIS
15
International journal of business competition and growth : IJBCG
14
Journal of fashion marketing and management
14
Working paper
14
International journal of business innovation and research : IJBIR
13
International journal of emerging markets
13
International journal of retail & distribution management
13
International journal of services and operations management
13
Journal of business research : JBR
13
Marketing intelligence & planning
13
International journal of consumer studies
12
Paradigm : the journal of Institute of Management Technology
12
GITAM journal of management : a quarterly publication of GITAM Institute of Management
11
International journal of internet marketing and advertising : IJIMA
11
Metamorphosis : a journal of management research
11
NBER working paper series
11
The international review of retail, distribution and consumer research
11
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ECONIS (ZBW)
12
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1
Understanding generation Z consumers' revisit intentions to robotic service restaurants
Gupta, Kriti Priya
;
Pande, Smriti
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 331-351
Persistent link: https://www.econbiz.de/10014302695
Saved in:
2
Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market
Saqib, Natasha
;
Shah, Ali M.
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10013367875
Saved in:
3
Understanding the antecedents of omni-channel shopping by customers with reference to fashion category : the Indian millennials’ perspective
Chaudhary, Prashant
;
Archana Singh
;
Sharma, Sarika
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 304-320
Persistent link: https://www.econbiz.de/10013367885
Saved in:
4
Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India : a PLS-SEM approach
Ghosh, Kaustav
;
Bhattacharya, Subhajit
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 603-626
Persistent link: https://www.econbiz.de/10013454857
Saved in:
5
Examining the role of consumer lifestyles on ecological behavior among young Indian consumers
Adnan, Arham
;
Ahmad, Asad
;
Khan, Mohammed Naved
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 348-377
Persistent link: https://www.econbiz.de/10011806293
Saved in:
6
Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
8
Role of children in family purchase across Indian parental clusters
Sindi, Neena
;
Basu, Rituparna
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010469424
Saved in:
9
Children's influence in family buying process in India
Chaudhary, Monica
;
Gupta, Aayushi
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10009580664
Saved in:
10
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
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