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subject:"USA"
~subject:"Advertising effects"
~subject:"Advertising"
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USA
Advertising effects
Advertising
Consumer behaviour
77,747
Konsumentenverhalten
77,747
Theory
8,687
Theorie
8,684
Beziehungsmarketing
8,581
Relationship marketing
8,581
Brand management
7,199
Markenführung
7,199
Markenimage
6,419
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6,405
Online retailing
5,311
Online-Handel
5,310
Customer satisfaction
5,280
Kundenzufriedenheit
5,279
Social Web
4,450
Social web
4,450
United States
4,367
Online-Marketing
4,239
Internet marketing
4,229
Dienstleistungsqualität
4,194
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4,194
Brand
4,145
Markenartikel
4,106
Einzelhandel
3,980
Retail trade
3,941
Deutschland
3,510
Germany
3,463
Werbewirkung
3,457
Electronic Commerce
3,396
E-commerce
3,334
Experiment
3,234
Emotion
3,072
Werbung
2,780
Private consumption
2,769
Privater Konsum
2,769
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2,677
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2,677
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2,743
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1,249
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6,358
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2,126
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26
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55
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41
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32
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31
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24
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17
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17
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17
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12
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9
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Septianto, Felix
29
Gierl, Heribert
26
Pelsmacker, Patrick de
25
Jang, Soocheong
21
Dens, Nathalie
20
Lusk, Jayson L.
20
Diehl, Sandra
18
Eisend, Martin
18
Yoon, Sukki
18
Taylor, Charles Raymond
17
Agarwal, Sumit
15
Han, Heesup
15
Huber, Frank
15
Stavins, Joanna
15
Einav, Liran
14
Pauwels, Koen
14
Esch, Franz-Rudolf
13
Grewal, Dhruv
13
Kaiser, Harry M.
13
McFadden, Daniel
13
Schuh, Scott
13
Stafford, Marla Royne
13
Tucker, Catherine
13
Wu, Linwan
13
Bauer, Hans H.
12
Choi, Yung Kyun
12
Dahlén, Micael
12
Goldsmith, Ronald E.
12
Jin, Ginger Zhe
12
Matthes, Jörg
12
Mattila, Anna S.
12
Muehling, Darrel D.
12
Tonsor, Glynn T.
12
Wilbur, Kenneth C.
12
Winter, Joachim
12
Dodoo, Naa Amponsah
11
Dubé, Jean-Pierre
11
Handel, Benjamin R.
11
Heiss, Florian
11
Hudders, Liselot
11
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National Bureau of Economic Research
61
American Marketing Association
13
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
6
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
American Council on Consumer Interests
2
Erasmus Research Institute of Management
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
NetLibrary, Inc
2
OECD
2
Technische Universität Braunschweig
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American Home Economics Association
1
American Management Association
1
American Management Asssociations
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Consumer Research Institute, inc.
1
Cornell University / Department of Applied Economics and Management
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
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Working paper / National Bureau of Economic Research, Inc.
249
Journal of business research : JBR
210
Journal of consumer research : JCR ; an interdisciplinary bimonthly
170
Journal of retailing and consumer services
148
Journal of marketing communications
144
International journal of advertising : the review of marketing communications
140
Psychology & marketing
123
International journal of advertising : the quarterly review of marketing communications
102
Journal of advertising research
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Journal of promotion management : JPM
76
International journal of hospitality management
75
Journal of promotion management : innovations in planning and applied research
70
International journal of internet marketing and advertising : IJIMA
64
Journal of advertising : official publication of the American Academy of Advertising
64
The journal of consumer marketing
61
NBER working paper series
60
Journal of fashion marketing and management
59
International journal of consumer studies
55
Journal of international consumer marketing
53
Marketing letters : a journal of research in marketing
53
Journal of marketing research : JMR
52
The journal of product & brand management
50
European journal of marketing : EJM
49
Journal of consumer behaviour : an international research review
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
American journal of agricultural economics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of marketing
43
Asia Pacific journal of marketing and logistics
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of the Academy of Marketing Science
39
Health marketing quarterly
38
The American economic review
38
Journal of advertising
37
Journal of marketing theory and practice
36
Journal of current issues and research in advertising : JCIRA
35
The journal of brand management : an international journal
35
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Source
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ECONIS (ZBW)
8,506
USB Cologne (EcoSocSci)
4
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1
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10
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8,510
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date (oldest first)
1
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
4
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
5
Generation Z's perceptions of a good life beyond consumerism : insights from the United States and Finland
Grénman, Miia
;
Hakala, Ulla
;
Mueller, Barbara
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465727
Saved in:
6
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
7
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
8
Impact of emotional appeal on non-profit advertising : a neurophysiological analysis
Sandoval, Pamela Simón
;
García-Madariaga, Jesús
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 203-217
Persistent link: https://www.econbiz.de/10014468183
Saved in:
9
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
10
Krisen und Bewältigungsstrategien im Einzelhandel
Jürgens, Ulrich
(
ed.
);
Pez, Peter
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014536755
Saved in:
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