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subject:"United States"
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Search: subject_exact:"Web-Marketing"
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Subject
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United States
Brand image
Consumer behaviour
Internet marketing
276
Online-Marketing
276
Social Web
174
Social web
174
Konsumentenverhalten
171
Brand management
77
Markenführung
77
Social media
71
Viral marketing
70
Virales Marketing
70
Beziehungsmarketing
62
Relationship marketing
62
Online retailing
61
Online-Handel
61
Markenimage
46
Advertising effects
43
Werbewirkung
43
Advertising
40
Werbung
38
Brand
36
Markenartikel
33
E-commerce
32
Electronic Commerce
32
Customer integration
28
Kundenintegration
28
Luxury goods
25
Luxusgüter
25
Marketing management
22
Marketingmanagement
22
Social network
17
Soziales Netzwerk
17
Social media marketing
14
Digital marketing
12
Internet
12
Customer satisfaction
11
Digitalisierung
11
Digitization
11
Engagement
11
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Article
181
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181
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181
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English
181
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Filieri, Raffaele
6
Ko, Eunju
5
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Richard, Marie-Odile
4
Bigné Alcañiz, J. Enrique
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wang, Fang
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bartikowski, Boris
2
Bazi, Saleh
2
Behl, Abhishek
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Curras-Perez, Rafael
2
Dessart, Laurence
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Guzman, Francisco
2
Jang, Sungha
2
Janssen, Loes
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Juran
2
Lin, Zhibin
2
Liu, Ran
2
Mariani, Marcello M.
2
Rana, Nripendra P.
2
Ranaweera, Chatura
2
Teng, Lefa
2
Torres, Pedro M.
2
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
132
International journal of internet marketing and advertising : IJIMA
81
International journal of advertising : the review of marketing communications
73
Journal of marketing communications
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of promotion management : innovations in planning and applied research
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of internet commerce
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
International journal of hospitality management
43
The journal of product & brand management
41
Tourism management : research, policies, practice
32
Marketing intelligence & planning
31
International journal of electronic marketing and retailing : IJEMR
30
Electronic commerce research
29
The journal of brand management : an international journal
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Information systems research : ISR
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Technological forecasting & social change : an international journal
26
Journal of marketing
25
Asia Pacific journal of marketing and logistics
23
Journal of advertising research
23
International journal of technology marketing : IJTMkt
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of management information systems : JMIS
21
Journal of hospitality marketing & management
20
Journal of promotion management : JPM
20
Young consumers : insight and ideas for responsible marketers
20
International journal of consumer studies
19
International journal of contemporary hospitality management
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of international consumer marketing
17
Journal of marketing management : MM
17
Journal of marketing research
17
Journal of strategic marketing
17
Psychology & marketing
17
Journal of consumer marketing
16
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ECONIS (ZBW)
181
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1
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181
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1
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
4
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
5
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
6
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
7
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
8
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
9
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
10
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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