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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Search: subject_exact:"Web-Marketing"
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United States
Brand image
Consumer behaviour
Internet marketing
312
Online-Marketing
312
Social Web
186
Social web
186
Konsumentenverhalten
184
Brand management
83
Markenführung
83
Social media
72
Viral marketing
72
Virales Marketing
72
Online retailing
68
Online-Handel
68
Beziehungsmarketing
65
Relationship marketing
65
Markenimage
50
Advertising effects
49
Werbewirkung
49
Advertising
40
Werbung
38
Brand
37
E-commerce
35
Electronic Commerce
35
Markenartikel
34
Customer integration
29
Kundenintegration
29
Luxury goods
27
Luxusgüter
27
Marketing management
24
Marketingmanagement
24
Social network
17
Soziales Netzwerk
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Social media marketing
15
Website
15
Internet
14
Confidence
12
Customer satisfaction
12
Digital marketing
12
Einzelhandel
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196
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196
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196
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Filieri, Raffaele
7
Ko, Eunju
6
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Richard, Marie-Odile
4
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wang, Fang
3
Yoon, Sukki
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Curras-Perez, Rafael
2
Dennis, Charles
2
Dessart, Laurence
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Jang, Sungha
2
Janssen, Loes
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Juran
2
Lin, Zhibin
2
Liu, Ran
2
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Journal of business research : JBR
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of marketing communications
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
International journal of advertising : the review of marketing communications
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
53
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
The journal of product & brand management
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of advertising research
48
Cogent business & management
43
Electronic commerce research
39
Tourism management : research, policies, practice
37
Information systems research : ISR
36
Journal of promotion management : JPM
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of electronic commerce research : JECR
30
The journal of brand management : an international journal
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of technology marketing : IJTMkt
29
Journal of marketing
29
Technological forecasting & social change : an international journal
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
Journal of management information systems : JMIS
27
Marketing intelligence & planning
27
Psychology & marketing
27
International journal of contemporary hospitality management
26
Journal of travel and tourism marketing
26
Young consumers : insight and ideas for responsible marketers
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of marketing research : JMR
25
Business horizons
24
Journal of marketing management : MM
24
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ECONIS (ZBW)
196
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1
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10
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196
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1
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
6
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
7
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
8
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
9
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
10
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
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