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subject:"United States"
~subject:"Brand image"
~type_genre:"Article in journal"
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United States
Brand image
Event marketing
500
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Consumer behaviour
195
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Sport event
141
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International journal of sport management and marketing : IJSMM
6
Journal of travel and tourism marketing
5
Journal of advertising research
4
Tourism management perspectives : TMP
4
International journal of event and festival management
3
Journal of hospitality marketing & management
3
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
2
International journal of hospitality management
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International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of vacation marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport, Business and Management : an international journal ; SBM
2
Tourism management : research, policies, practice
2
Applied financial economics letters
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
European journal of marketing : EJM
1
Global journal of business research : GJBR
1
International journal of business environment : IJBE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management, economics and social sciences : IJMESS
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of sports marketing & sponsorship
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics and management
1
Journal of economics & management
1
Journal of economics and business research
1
Journal of financial econometrics : official journal of the Society for Financial Econometrics
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
90
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1
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
2
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
3
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
4
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
5
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
6
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
7
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma
;
Coelho, Arnaldo
;
Bairrada, Cristela Maia
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
Saved in:
8
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
9
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
10
Image, eventscape, satisfaction and loyalty : a case study of a wine tourism event
Goncalves, Olga
;
Camprubí, Raquel
;
Fons, Cendrine
; …
- In:
International journal of event and festival management
13
(
2022
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10012797496
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