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subject:"Unternehmensnetzwerk"
~subject:"Business network"
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
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Unternehmensnetzwerk
Business network
Internet marketing
B-to-B-Marketing
469
Business-to-business marketing
469
Lieferantenmanagement
82
Supplier relationship management
82
Deutschland
64
Germany
64
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51
Relationship marketing
51
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49
Marketingmanagement
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Brand management
45
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Theorie
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Theory
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Bundling strategy
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Electronic Commerce
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2
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Ahlers, Michael
1
Bergey, Paul K.
1
Bruhs, Sarah Maria
1
Bueno Merino, Pascale
1
Bulander, Rebecca
1
Calaminus, Günter
1
Cova, Bernard
1
Denize, Sara
1
Ellis, Nick
1
Fuchs, Wolfgang
1
Fuhrmann, Frank
1
Glowik, Mario
1
Grandval, Samuel
1
Gruner, Richard L.
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Görtz, Heiko
1
Harnesk, Dan
1
Hilmersson, Mikael
1
H°akansson, H°akan
1
Höft, Uwe
1
Iino, Takashi
1
Iyetomi, Hiroshi
1
Jansson, Hans
1
Kertesz, Aljoscha
1
Klöter, Ralf
1
Kneist, Steffen
1
Mainela, Tuija
1
Mizuno, Takayuki
1
Montgomery, Alan
1
Olaru, Doina
1
Pernu, Elina
1
Power, Damien
1
Prüser, Sven
1
Puhakka, Vesa
1
Purchase, Sharon
1
Pörner, Ronald
1
Rod, Michel
1
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Field guide to case study research in business-to-business marketing and purchasing
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Brand the Future : systematische Markenentwicklung im B2B
1
Collaboration and competition in business ecosystems
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 3
1
Economies et sociétés ; 45,4
1
Electronic business interoperability : concepts, opportunities and challenges
1
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Orchestration of the global network organization
1
Research on knowledge, innovation and internationalization
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social media in strategic management
1
The Oxford handbook of project management
1
The power of one : gaining business value from personalization technologies
1
Virtual worlds and e-commerce : technologies and applications for building customer relationships
1
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ECONIS (ZBW)
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Digitale Strategie in der B2B-Kommunikation - ein Fallbeispiel : wie erfolgreich lassen sich Blockheizkraftwerke und Gasaggregate über Online-Kanäle verkaufen?
Fuhrmann, Frank
;
Kertesz, Aljoscha
- In:
Innovativer Einsatz digitaler Medien im Marketing : …
,
(pp. 111-124)
.
2019
Persistent link: https://www.econbiz.de/10012009464
Saved in:
2
Begeisterung im Kundendialog
Görtz, Heiko
;
Kneist, Steffen
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 201-207)
.
2017
Persistent link: https://www.econbiz.de/10011565764
Saved in:
3
Community structure of a large-scale production network in Japan
Iino, Takashi
;
Iyetomi, Hiroshi
- In:
The economics of interfirm networks
,
(pp. 39-65)
.
2015
Persistent link: https://www.econbiz.de/10011309718
Saved in:
4
Buyer-supplier networks and aggregate volatility
Mizuno, Takayuki
;
Sōma, Wataru
;
Watanabe, Tsutomu
- In:
The economics of interfirm networks
,
(pp. 15-37)
.
2015
Persistent link: https://www.econbiz.de/10011309719
Saved in:
5
Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
;
Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
Saved in:
6
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
Saved in:
7
Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina
;
Mainela, Tuija
;
Puhakka, Vesa
- In:
Orchestration of the global network organization
,
(pp. 349-376)
.
2014
Persistent link: https://www.econbiz.de/10010384333
Saved in:
8
B-2-B Netzwerke
Glowik, Mario
;
Bruhs, Sarah Maria
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 909-918)
.
2013
Persistent link: https://www.econbiz.de/10009780428
Saved in:
9
Studying emotions in business relationships
Zehetner, Andreas
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 63-71)
.
2013
Persistent link: https://www.econbiz.de/10010191282
Saved in:
10
Leveraging social media technology for business transformation : the case of corporate social communities
Gruner, Richard L.
;
Power, Damien
;
Bergey, Paul K.
- In:
Social media in strategic management
,
(pp. 27-42)
.
2013
Persistent link: https://www.econbiz.de/10010226716
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