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subject:"Verkaufsförderung"
~isPartOf:"Journal of retailing"
~subject:"Deutschland"
~subject:"Social discount rate"
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Search: subject_exact:"Quantity discount"
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Verkaufsförderung
Deutschland
Social discount rate
Rabatt
11
Rebate
11
Consumer behaviour
9
Konsumentenverhalten
9
Sales promotion
7
Theorie
5
Theory
5
Kundenbindungsprogramm
4
Loyalty program
4
Low-cost strategy
3
Niedrigpreisstrategie
3
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
Einzelhandel
2
Einzelhandelspreis
2
Price promotion
2
Relationship marketing
2
Retail price
2
Retail trade
2
Targeted coupons
2
USA
2
United States
2
Attribution
1
Beschaffung
1
Brand management
1
Conditional discounts
1
Constrained optimization
1
Consumer hassle cost
1
Coupon strategy
1
Coupon targeting
1
Coupon trading
1
Customer spending
1
Customized temporal discounts
1
Demand substitution
1
Dienstleistungsqualität
1
Digital channels
1
Discounter
1
Discounters
1
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8
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8
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8
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English
8
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Ratchford, Brian Thomas
2
Aydinli, Aylin
1
Bertini, Marco
1
Capizzani, Mario
1
Gauri, Dinesh Kumar
1
González, Jorge
1
Hong, Zhao
1
Ip, Edward H.
1
Johnson, Joseph
1
Khouja, Moutaz
1
Liu, Huan
1
Lobschat, Lara
1
Mao, Wen
1
Martín Herrán, Guiomar
1
Osuna, Ignacio
1
Pan, Jingming
1
Pancras, Joseph
1
Sigué, Simon Pierre
1
Talukdar, Debabrata
1
Tellis, Gerard J.
1
Verhoef, Peter C.
1
Zaccour, Georges
1
Zhou, Jing
1
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Journal of retailing
Journal of retailing and consumer services
8
Journal of business research : JBR
5
Psychology & marketing
5
Betriebs-Berater : BB
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of production economics
3
Journal of behavioral decision making
3
Journal of revenue and pricing management
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Handbuch Direktverträge : nachhaltige Vertragsstrategien im Gesundheitswesen
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing letters : a journal of research in marketing
2
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Wettbewerb in Recht und Praxis : wrp
2
Wirtschaft und Wettbewerb
2
Working paper / National Bureau of Economic Research, Inc.
2
Advances in economics and econometrics ; Vol. 1
1
American business review
1
Arbeitsbericht / Universität Lüneburg, Fachbereich Wirtschafts- und Sozialwissenschaften
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere der Forschungsstelle für Genossenschaftswesen an der Universität Hohenheim
1
Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
1
Asia Pacific journal of marketing and logistics
1
Auswirkungen des GKV-WSG auf Versorgungsstruktur und Wettbewerbsordnung
1
Berichte aus der Betriebswirtschaft
1
Bilanzrecht und Kapitalmarkt : Festschrift zum 65. Geburtstag von Professor Dr. Dr. h.c. Dr. h.c. Adolf Moxter
1
CARESS working paper
1
CCP Working Paper
1
CUDARE Working Papers
1
Cege discussion paper
1
DICE discussion paper
1
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ECONIS (ZBW)
8
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Date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
4
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
5
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
6
To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph
;
Tellis, Gerard J.
;
Ip, Edward H.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
Saved in:
7
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
8
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
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