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subject:"Verkaufsförderung"
~subject:"Relationship marketing"
~subject:"Retail location"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Verkaufsraumgestaltung"
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Verkaufsförderung
Relationship marketing
Retail location
Ladengestaltung
64
Store design
64
Einzelhandel
19
Retail trade
19
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
13
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13
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10
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10
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7
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Capriello, Antonella
2
Foxall, Gordon R.
2
Riboldazzi, Sabina
2
Valdimar Sigurdsson
2
Bonfanti, Angelo
1
Brock, Harald
1
Engilbertsson, Halldor
1
Esch, Franz-Rudolf
1
Grewal, Dhruv
1
Hesse, Roland
1
Kircova, Ibrahim
1
Lademann, Rainer
1
McIntyre, Charles
1
Oelling, Alexander
1
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Oktay, Büşra
1
Puccinelli, Nancy M.
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Redler, Jörn
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Renko, Sanda
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1
Saevarsson, Hugi
1
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Schweiger, Elisa B.
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Swoboda, Bernhard
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Özbük, Meltem Yetkin
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Consumer behavior analysis : (a) rational approach to consumer choice
2
Handbook of research on retailer-consumer relationship development
2
Strategic corporate communication in the digital age
2
Analysemethodik und Modellierung in der geographischen Handelsforschung
1
Globalization & transition : case studies in economical and socio-political perspectives
1
Handbook of research on customer engagement
1
Handelsforschung
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Meilensteine im deutschen Handel : Erfolgsstrategien - gestern, heute und morgen
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
15
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1
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
4
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
5
Front of house design and marketing effects : town and city streetscapes and meaning in exterior retail brand experience
McIntyre, Charles
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 101-133)
.
2016
Persistent link: https://www.econbiz.de/10011582600
Saved in:
6
iBeacon : neue Chancen der Kundenansprache für Banken und Sparkassen im Multi- und Omnichannelmanagement
Oelling, Alexander
;
Oelling, Judith
;
Brock, Harald
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 297-304)
.
2015
Persistent link: https://www.econbiz.de/10011305210
Saved in:
7
A dilemma for retailers : how to make store surveillance secure and appealing to shoppers
Bonfanti, Angelo
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 297-317)
.
2014
Persistent link: https://www.econbiz.de/10010379293
Saved in:
8
Atmosphere as a store communication tool
Renko, Sanda
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 239-257)
.
2014
Persistent link: https://www.econbiz.de/10010379300
Saved in:
9
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
10
The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson
;
Engilbertsson, Halldor
;
Foxall, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 173-184)
.
2013
Persistent link: https://www.econbiz.de/10009740373
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