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subject:"Vertrauen"
~person:"Brodie, Roderick J."
~person:"Kumar, Vikas"
~subject:"Internet marketing"
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Vertrauen
Internet marketing
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
15
Brand management
15
Markenführung
15
Markenimage
15
Customer integration
14
Kundenintegration
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Online-Marketing
9
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7
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Online brand communities
4
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11
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Brodie, Roderick J.
Kumar, Vikas
Svensson, Göran
16
Usman, Osly
12
Harrigan, Paul
11
Hollebeek, Linda D.
9
Loureiro, Sandra Maria Correia
9
Rather, Raouf Ahmad
9
Akrout, Houcine
8
Bilgihan, Anil
8
Conduit, Jodie
7
Han, Heesup
7
Karjaluoto, Heikki
7
Mysen, Tore
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Thaichon, Park
7
Abosag, Ibrahim
6
Ahuja, Vandana
6
Carlson, Jamie
6
Khan, Imran
6
Paulssen, Marcel
6
Rita, Paulo
6
Roy, Sanjit
6
Theobald, Elke
6
Ahn, Jiseon
5
Alavi, Shirin
5
Balaji, M. S.
5
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Chung, Namho
5
Fatima, Johra Kayeser
5
Filieri, Raffaele
5
Grewal, Dhruv
5
Klaus, Philipp
5
Luoma-aho, Vilma
5
Mostert, Pierre
5
Mpinganjira, Mercy
5
Park, Jungkun
5
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Customer engagement : contemporary issues and challenges
1
International journal of business information systems : IJBIS
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
11
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
4
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
5
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
6
How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kumar, Vikas
- In:
Total quality management & business excellence : an …
29
(
2018
)
2
,
pp. 161-184
Persistent link: https://www.econbiz.de/10011854048
Saved in:
7
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
8
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
9
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
10
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
1
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