//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Viral marketing"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of internet commerce"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Marketing management
Internet marketing
140
Online-Marketing
140
Consumer behaviour
86
Konsumentenverhalten
86
Social Web
67
Social web
67
Virales Marketing
42
Online retailing
41
Online-Handel
41
E-commerce
35
Electronic Commerce
35
Beziehungsmarketing
23
Relationship marketing
23
Advertising effects
22
Werbewirkung
22
Brand management
19
Markenführung
19
Website
19
Internet
18
Advertising
16
Werbung
15
social media
14
Confidence
11
Vertrauen
11
Brand image
10
Markenimage
10
Marketingmanagement
9
Social media
9
Customer satisfaction
8
Experiment
8
Kundenzufriedenheit
8
Facebook
7
Cognition
6
Customer integration
6
Data Mining
6
Data mining
6
Kognition
6
Kundenintegration
6
more ...
less ...
Online availability
All
Undetermined
40
Free
1
Type of publication
All
Article
50
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Language
All
English
50
Author
All
Fan, Weiguo
2
Lepkowska-White, Elzbieta
2
Liu, Qihua
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Tsao, Wen-Chin
2
Zhang, Liyi
2
Aiken, K. Damon
1
Amaya Rivas, Adriana A.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Basu, Rituparna
1
Bat, Tuya
1
Calderón-Monge, Esther
1
Carneiro, Teresa Cristina Janes
1
Chang, Wei-Shiun
1
Changchit, Chuleeporn
1
Chen, Chun-Der
1
Chou, Shih Yung
1
Cowley, Scott
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dhun
1
Drake, John R.
1
Du, Rong
1
Duffett, Rodney Graeme
1
Fu, Dongpu
1
Furner, Christopher P.
1
Gaur, Sanjaya Singh
1
Gironda, John
1
Gong, Taisheng
1
Hafez, Md.
1
Hanssens, Dominique M.
1
Herjanto, Halimin
1
Hong, Yili
1
Hsieh, Jung-kuei
1
Hsieh, Ming-Tsang
1
more ...
less ...
Published in...
All
Electronic commerce research
Journal of internet commerce
Journal of business research : JBR
95
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
50
International journal of hospitality management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of marketing communications
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
28
International journal of advertising : the review of marketing communications
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of contemporary hospitality management
21
Journal of management information systems : JMIS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of hospitality marketing & management
19
Journal of marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of advertising research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of electronic commerce research : JECR
17
Journal of the Academy of Marketing Science
17
Journal of travel and tourism marketing
17
Psychology & marketing
16
The journal of product & brand management
16
Business horizons
15
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
SpringerLink / Bücher
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
14
International journal of advertising : the quarterly review of marketing communications
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of marketing management : MM
13
Cogent business & management
12
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
4
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
5
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
6
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
7
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
8
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
9
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
10
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->