//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Viral marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Internet marketing
139
Online-Marketing
139
Consumer behaviour
80
Konsumentenverhalten
80
Advertising effects
79
Werbewirkung
79
Advertising
78
Werbung
78
Social Web
72
Social web
72
Brand management
34
Markenführung
34
Virales Marketing
29
Brand image
16
Markenimage
16
social media
15
Marketing management
11
Marketingmanagement
11
Online retailing
10
Online-Handel
10
Public relations
10
Social media
10
Öffentlichkeitsarbeit
10
Sponsoring
9
Sponsorship
9
persuasion knowledge
9
Brand
8
Jugendliche
8
Markenartikel
8
Social network
8
Soziales Netzwerk
8
Youth
8
Beziehungsmarketing
7
Corporate disclosure
7
Mobile communications
7
Mobilkommunikation
7
Relationship marketing
7
Unternehmenspublizität
7
influencer marketing
7
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
27
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatzsammlung
2
Language
All
English
29
Author
All
Cho, Chang-Hoan
3
Kim, Hyejin
2
Kim, Juran
2
Lou, Chen
2
Park, Jin Seong
2
Abrantes, José Luís
1
Ahrens, Jan
1
Argyriou, Evmorfia
1
Bigné Alcañiz, J. Enrique
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cao, Yang
1
Cartwright, Debra K.
1
Chiu, Hung-chang
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Christodoulides, George
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
Coyle, James R.
1
De Brabandere, Marloes
1
Gangadharbatla, Harsha
1
Groeger, Lars
1
Gvili, Yaniv
1
Hiesh, Yi-ching
1
Hong, Seoyeon
1
Hopp, Toby
1
Hsioa, Yi-ting
1
Huang, Xun Irene
1
Hudders, Liselot
1
Huh, Jisu
1
Jayawardhena, Chanaka
1
Johnson, Devon
1
Kim, Alex Jiyoung
1
Kim, Jeeyeon
1
Kim, Kacy K.
1
Kim, Yong Seog
1
Kim, Yoojung
1
Ko, Eunju
1
Lages, Cristiana Raquel
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
3
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
4
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
5
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
6
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
New insights on digital and social media advertising
Kim, Juran
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012623917
Saved in:
9
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
10
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->