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subject:"Viral marketing"
~isPartOf:"European journal of marketing : EJM"
~subject:"Marketing management"
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Viral marketing
Marketing management
Internet marketing
35
Online-Marketing
35
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
13
Social web
13
Advertising effects
11
Brand management
11
Markenführung
11
Werbewirkung
11
Virales Marketing
10
Advertising
9
Werbung
9
Social media
7
Brand image
6
Markenimage
6
Social network
5
Soziales Netzwerk
5
Beziehungsmarketing
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Marketingmanagement
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Online retailing
4
Online-Handel
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Relationship marketing
4
Brand
3
Branding
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Markenartikel
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Communication
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E-Mail
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E-commerce
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E-mail
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Einzelhandel
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Electronic Commerce
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Großbritannien
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Integrated marketing communications
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Jugendliche
2
Kommunikation
2
Mobile communications
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14
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Abrantes, José Luís
1
Ahrens, Jan
1
Alevizou, Panayiota J.
1
Argyriou, Evmorfia
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cartwright, Debra K.
1
Chen, Junsong
1
Chiu, Hung-chang
1
Christodoulides, George
1
Coyle, James R.
1
Dou, Wenyu
1
Groeger, Lars
1
Hampel, Stefan
1
Henninger, Claudia Elisabeth
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Jayawardhena, Chanaka
1
Johnson, Devon
1
Kang, Mihuyn
1
Kim, Yong Seog
1
Lages, Cristiana Raquel
1
Lassar, Walfried M.
1
Lee, Monle
1
Lowe, Ben
1
Ma, Baolong
1
Michaelidou, Nina
1
Moon, Sangkil
1
Noguti, Valeria
1
Oates, Caroline J.
1
Pant, Anurag
1
Park, Yoonseo
1
Roy, Sanjit Kumar
1
Scheinbaum, Angeline Close
1
Seabra, Cláudia
1
Strahilevitz, Michal Ann
1
Turner, Paul
1
Wen, Na
1
Wu, Jintao
1
Zhang, Lin
1
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
95
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
50
International journal of hospitality management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of marketing communications
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
28
International journal of advertising : the review of marketing communications
26
Journal of internet commerce
26
Electronic commerce research
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of contemporary hospitality management
21
Journal of management information systems : JMIS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of hospitality marketing & management
19
Journal of marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of advertising research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of electronic commerce research : JECR
17
Journal of the Academy of Marketing Science
17
Journal of travel and tourism marketing
17
Psychology & marketing
16
The journal of product & brand management
16
Business horizons
15
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
SpringerLink / Bücher
15
International journal of advertising : the quarterly review of marketing communications
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of marketing management : MM
13
Cogent business & management
12
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ECONIS (ZBW)
14
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1
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
2
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
3
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
4
IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Saved in:
5
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
6
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
7
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
8
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
9
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
10
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
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