//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Viral marketing"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Internet
Internet marketing
109
Online-Marketing
109
Social Web
58
Social web
58
Consumer behaviour
44
Konsumentenverhalten
44
Virales Marketing
38
Online retailing
36
Online-Handel
36
E-commerce
21
Electronic Commerce
21
social media
20
Advertising effects
18
Werbewirkung
18
Search engine
16
Suchmaschine
16
online reviews
14
Advertising
11
Werbung
11
Beziehungsmarketing
9
Digital platform
9
Digitale Plattform
9
Preismanagement
9
Pricing strategy
9
Relationship marketing
9
Customer integration
8
Kundenintegration
8
user-generated content
8
Auction theory
7
Auktionstheorie
7
Social relations
7
Soziale Beziehungen
7
Brand management
6
Experiment
6
Hotel industry
6
Hotellerie
6
Markenführung
6
Social network
6
more ...
less ...
Online availability
All
Undetermined
35
Free
1
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Language
All
English
47
Author
All
Tan, Yong
3
Choi, Angela Aerry
2
Feng, Juan
2
Ghose, Anindya
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Kwark, Young
2
Lu, Xianghua
2
Oh, Wonseok
2
Pant, Gautam
2
Qiu, Liangfei
2
Tussyadiah, Iis P.
2
Zhang, Xiaoquan
2
Adomavicius, Gediminas
1
Aggarwal, Rohit
1
Ananthakrishnan, Uttara M.
1
Angeloni, Silvia
1
Ba, Sulin
1
Bai, Billy
1
Bhatnagar, Amit
1
Bradley, Graham L.
1
Brass, Daniel J.
1
Chan, Jason
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Jianqing
1
Cho, Daegon
1
Claussen, Jörg
1
De Vreede, Gert-Jan
1
Dewan, Sanjeev
1
DiPietro, Robin B.
1
Fan, Wenjuan
1
Feng, Yue
1
Fesenmaier, Daniel R.
1
Ghasemkhani, Hossein
1
Goes, Paulo B.
1
Goldfarb, Avi
1
Grewal, Rajdeep
1
Han, Sang Pil
1
Hann, Il-Horn
1
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
81
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
50
International journal of hospitality management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of marketing communications
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Electronic commerce research
28
Journal of management information systems : JMIS
28
Journal of internet commerce
27
Tourism management : research, policies, practice
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of contemporary hospitality management
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of marketing
18
Journal of travel and tourism marketing
18
The journal of product & brand management
17
International journal of technology marketing : IJTMkt
16
SpringerLink / Bücher
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
Psychology & marketing
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of promotion management : innovations in planning and applied research
14
Business horizons
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of electronic commerce : IJEC
11
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
4
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
5
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
6
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
7
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
8
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
10
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->