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subject:"Viral marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Einzelhandel"
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Viral marketing
Einzelhandel
Internet marketing
160
Online-Marketing
160
Consumer behaviour
100
Konsumentenverhalten
100
Social Web
88
Social web
88
Advertising effects
48
Werbewirkung
48
Beziehungsmarketing
39
Relationship marketing
39
Advertising
38
Brand management
38
Markenführung
38
Werbung
38
E-commerce
36
Electronic Commerce
36
Virales Marketing
32
social media
32
Online retailing
31
Online-Handel
31
Brand image
21
Markenimage
21
Confidence
16
Vertrauen
16
Retail trade
15
USA
15
United States
14
Website
14
Brand
11
Customer satisfaction
11
Facebook
11
Kundenzufriedenheit
11
Markenartikel
11
Marketing management
10
Marketingmanagement
10
Mobile communications
9
Mobilkommunikation
9
e-commerce
9
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Article
45
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45
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45
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English
45
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Araujo, Priscila Graziele
1
Ardekani, Saeid Saeida
1
Arora, Nupur
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Azevedo, António
1
Barbosa, Belem
1
Becerra, Enrique
1
Becerra, Enrique P.
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Bueno, Ricardo Luiz Pereira
1
Chakraborty, Uttam
1
Chaudhuri, Ranjan
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Costa, Ana Sofia
1
Coyle, James R.
1
Dalakas, Vassilis
1
Decker, Reinhold
1
Donthu, Naveen
1
Eells, Danielle
1
Fatima, Tayyba
1
Fernandes, Juliana
1
Ferreira, Fátima
1
Fitriati, Rachma
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
84
Journal of retailing and consumer services
67
International journal of hospitality management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of internet marketing and advertising : IJIMA
40
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
25
Journal of internet commerce
22
Journal of management information systems : JMIS
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of advertising : the review of marketing communications
20
International journal of contemporary hospitality management
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of hospitality marketing & management
18
Journal of marketing
17
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Psychology & marketing
14
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
Journal of retailing
13
The journal of product & brand management
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Business horizons
11
European journal of marketing : EJM
11
International journal of business information systems : IJBIS
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
International journal of electronic commerce : IJEC
10
Journal of the Academy of Marketing Science
10
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ECONIS (ZBW)
45
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
5
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
6
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
7
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
8
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
9
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
10
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
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