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subject:"Viral marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Bannerwerbung"
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Viral marketing
Internet marketing
164
Online-Marketing
164
Consumer behaviour
101
Konsumentenverhalten
101
Social Web
84
Social web
84
Advertising effects
59
Werbewirkung
59
Advertising
51
Werbung
50
Brand management
43
Markenführung
43
Virales Marketing
34
Beziehungsmarketing
30
E-commerce
30
Electronic Commerce
30
Relationship marketing
30
Brand image
28
Markenimage
28
Online retailing
27
Online-Handel
27
social media
21
Website
16
Marketing management
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Marketingmanagement
15
Brand
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Internet
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Markenartikel
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Mobile communications
11
Mobilkommunikation
11
Social Media
10
Customer satisfaction
8
Facebook
8
Kundenzufriedenheit
8
Social media
8
Mobile Marketing
7
Mobile marketing
7
Customer integration
6
Distribution channel
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34
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Lok, Peter
2
Loureiro, Sandra Maria Correia
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Sarmento, Eduardo Moraes
2
Aksehirli, Zeynep
1
Almodarresi, Seyed Mahdi Alhosseini
1
Araujo, Theo
1
Ardekani, Saeid Saeida
1
Arora, Nupur
1
Asano, Glenn
1
Becerra, Enrique
1
Bernritter, Stefan F.
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Bowman, Douglas
1
Chakraborty, Uttam
1
Chang, Ting-pong Vincent
1
Chaudhuri, Malika
1
Cheng, Ting Pong Vincent
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Dai, Xin
1
Dalakas, Vassilis
1
De Bruyn, Arnaud
1
Duclos, Rod
1
Dutta, Abhisek
1
Eells, Danielle
1
Fernandes, Juliana
1
Fitriati, Rachma
1
Fogel, Joshua
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Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Ghaedi, Mohammadreza
1
Goh, Tiong-Thye
1
Guerreiro, João Pedro Silva Martins
1
Haghighi, Nasir
1
Heimbach, Irina
1
Hennig-Thurau, Thorsten
1
Hinz, Oliver
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
34
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
5
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
6
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
7
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
8
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
9
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
10
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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