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subject:"Viral marketing"
~isPartOf:"Journal of internet commerce"
~subject:"Marketing management"
~subject:"social media"
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Viral marketing
Marketing management
social media
Internet marketing
76
Online-Marketing
76
Consumer behaviour
50
Konsumentenverhalten
50
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
16
Relationship marketing
16
Website
16
Brand management
15
Markenführung
15
Advertising effects
11
Internet
11
Werbewirkung
11
Confidence
9
Vertrauen
9
Advertising
8
Marketingmanagement
8
Brand image
7
Markenimage
7
Werbung
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
5
Social network
5
Soziales Netzwerk
5
Cognition
4
Credibility
4
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English
34
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Lepkowska-White, Elzbieta
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Aiken, K. Damon
1
Al-Khalaf, Eiman
1
Amaya Rivas, Adriana A.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Basu, Rituparna
1
Bat, Tuya
1
Carneiro, Teresa Cristina Janes
1
Changchit, Chuleeporn
1
Chen, Chun-Der
1
Choe, Pilsung
1
Chou, Shih Yung
1
Copeland, Lauren
1
Cowley, Scott
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Deng, Qi
1
Dhun
1
Drake, John R.
1
Furner, Christopher P.
1
Gaur, Sanjaya Singh
1
Gironda, John
1
Hafez, Md.
1
Han, Jinhee
1
Herjanto, Halimin
1
Hine, Michael J.
1
Hopkins, Christopher D.
1
Hu, Lingshu
1
Huang, Albert H.
1
Hung, Shin-Yuan
1
Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Ji, Shaobo
1
Johnson, Ben
1
Kang, Tsan-Ching
1
Kantamaa, Eveliina
1
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Journal of internet commerce
Journal of business research : JBR
95
International journal of internet marketing and advertising : IJIMA
84
Journal of marketing communications
52
Journal of retailing and consumer services
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of hospitality management
45
Information systems research : ISR
40
International journal of advertising : the review of marketing communications
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of promotion management : innovations in planning and applied research
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
International journal of electronic marketing and retailing : IJEMR
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
Tourism management : research, policies, practice
28
Cogent business & management
26
International journal of technology marketing : IJTMkt
26
Journal of hospitality marketing & management
26
Electronic commerce research
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of business information systems : IJBIS
23
Journal of marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
21
Journal of marketing management : MM
21
Journal of travel and tourism marketing
21
Journal of strategic marketing
20
Psychology & marketing
20
Journal of advertising research
19
Journal of electronic commerce research : JECR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of product & brand management
16
Business horizons
15
International journal of advertising : the quarterly review of marketing communications
15
International journal of consumer studies
15
International journal of electronic commerce : IJEC
15
SpringerLink / Bücher
15
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ECONIS (ZBW)
34
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1
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
2
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
3
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
4
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
5
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
6
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
7
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
8
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
9
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
10
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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