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subject:"Viral marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Tourism management : research, policies, practice"
~type:"article"
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Search: subject_exact:"Bannerwerbung"
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Subject
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Viral marketing
Internet marketing
188
Online-Marketing
188
Social Web
105
Social web
105
Consumer behaviour
99
Konsumentenverhalten
99
Advertising effects
60
Werbewirkung
60
Virales Marketing
57
Advertising
42
Brand management
40
Markenführung
40
Werbung
40
Brand image
30
Markenimage
30
Tourism marketing
30
Tourismusmarketing
30
Social media
28
Online retailing
27
Online-Handel
27
social media
25
Tourism
21
Tourismus
21
Destination management
20
Destinationsmanagement
20
Holiday behaviour
20
Urlaubsverhalten
20
Beziehungsmarketing
19
Relationship marketing
19
Website
17
Hotel industry
14
Hotellerie
14
Online reviews
12
Confidence
11
Customer satisfaction
11
Kundenzufriedenheit
11
Marketing management
11
Marketingmanagement
11
Tourism industry
11
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Free
2
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Article in journal
57
Aufsatz in Zeitschrift
57
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English
57
Author
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Okumus, Fevzi
3
Bilgihan, Anil
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kim, Jong Min
2
Li, Gang
2
Li, Hengyun
2
Muehling, Darrel D.
2
Weber, T. J.
2
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Avello, Maria
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Barreda, Albert
1
Belanche, Daniel
1
Benckendorff, Pierre
1
Bergiel, Blaise
1
Boo, Soyoung
1
Borghi, Matteo
1
Bradley, Graham L.
1
Brunel, Frédéric F.
1
Busser, James A.
1
Buttle, Francis A.
1
Carley, Kathleen M.
1
Chen, Chiao-Chieh
1
Cheng, Xusen
1
Chikhalkar, Rekha
1
Chiu, Yu-Ping
1
Choi, Youngjoon
1
Coelho, Pedro Simões
1
Dalakas, Vassilis
1
Datta, Biplab
1
Dedeoğlu, Bekir Bora
1
Dibb, Sally
1
Du, Qianzhou
1
Eells, Danielle
1
Erkan, Ismail
1
Evans, Chris
1
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Published in...
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Journal of marketing communications
Tourism management : research, policies, practice
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
International journal of advertising : the review of marketing communications
17
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
57
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
5
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
6
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
7
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
8
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
9
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
10
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
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