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subject:"Viral marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Tourismuswirtschaft"
~type:"article"
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Viral marketing
Tourismuswirtschaft
Internet marketing
76
Online-Marketing
76
Social Web
47
Social web
47
Tourism marketing
30
Tourismusmarketing
30
Consumer behaviour
27
Konsumentenverhalten
27
Virales Marketing
27
Social media
22
Tourism
21
Tourismus
21
Destination management
20
Destinationsmanagement
20
Holiday behaviour
20
Urlaubsverhalten
20
Online retailing
15
Online-Handel
15
Brand image
14
Brand management
14
Hotel industry
14
Hotellerie
14
Markenführung
14
Markenimage
14
Online reviews
12
Website
12
Tourism industry
11
Customer satisfaction
8
Kundenzufriedenheit
8
Beziehungsmarketing
7
Relationship marketing
7
Data Mining
6
Data mining
6
Big data
5
Content analysis
5
Designation of origin
5
Destination image
5
Dienstleistungsqualität
5
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35
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35
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English
35
Author
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Okumus, Fevzi
3
Bilgihan, Anil
2
Kim, Jong Min
2
Li, Gang
2
Li, Hengyun
2
Mariani, Marcello M.
2
Avello, Maria
1
Bao, Jigang
1
Barreda, Albert
1
Benckendorff, Pierre
1
Bertacchini, Francesca
1
Bilotta, Eleonora
1
Boo, Soyoung
1
Borghi, Matteo
1
Bradley, Graham L.
1
Busser, James A.
1
Chen, Jui-Ho
1
Cheng, Xusen
1
Choi, Youngjoon
1
Dedeoğlu, Bekir Bora
1
Di Felice, Marco
1
Dibb, Sally
1
Du, Qianzhou
1
Dybsand, Hilde Nikoline Hambro
1
El-Gohary, Hatam
1
Fan, Alei
1
Fan, Weiguo
1
Fu, Shixuan
1
Gannon, Martin
1
Gao, Huicai
1
Gavilan, Diana
1
Giglio, Simona
1
Goldsmith, Ronald E.
1
Gretzel, Ulrike
1
Huang, Zhuowei
1
Hughes, Karen
1
Hyun, Soonchul
1
Jayawardhena, Chanaka
1
Ji, Haipeng
1
Kirilenko, Andrei
1
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Tourism management : research, policies, practice
Journal of business research : JBR
73
International journal of hospitality management
47
Journal of retailing and consumer services
46
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Journal of travel and tourism marketing
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of contemporary hospitality management
20
Journal of hospitality marketing & management
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
International journal of advertising : the review of marketing communications
17
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Cogent business & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of vacation marketing
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
35
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
3
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
4
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
5
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
6
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
7
Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
Saved in:
8
Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Zhang, Minhao
;
Wang, Yichuan
;
Olya, Hossein
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194285
Saved in:
9
Differences in online reviews caused by distribution channels
Kim, Jong Min
;
Hyun, Soonchul
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012417958
Saved in:
10
A model of tourism advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
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