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subject:"Viral marketing"
~person:"Filieri, Raffaele"
~person:"Fogel, Joshua"
~subject:"Internet"
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Viral marketing
Internet
Internet marketing
22
Online-Marketing
22
Social Web
20
Social web
20
Consumer behaviour
16
Konsumentenverhalten
16
Advertising
8
Virales Marketing
8
Werbung
8
Advertising effects
7
Werbewirkung
7
Brand management
6
Markenführung
6
Social media
6
Arzneimittel
4
Direct marketing
4
Direktmarketing
4
Pharmaceuticals
4
Beziehungsmarketing
3
E-commerce
3
Electronic Commerce
3
Information behaviour
3
Informationsverhalten
3
Luxury goods
3
Luxusgüter
3
Physicians
3
Relationship marketing
3
advertising
3
social media
3
Ärzte
3
Brand image
2
Customer integration
2
Facebook
2
Film industry
2
Filmwirtschaft
2
Kundenintegration
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Luxury brands
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Markenimage
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11
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English
11
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Filieri, Raffaele
Fogel, Joshua
Law, Chun Hung Roberts
12
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
8
Fan, Weiguo
8
Tan, Yong
8
Liu, Yong
7
Loureiro, Sandra Maria Correia
7
Russo, Antonio
7
Scott, David Meerman
7
Xie, Karen L.
7
Ahuja, Vandana
6
Dwivedi, Yogesh Kumar
6
Kim, Jong Min
6
Lambrecht, Anja
6
Law, Rob
6
Li, Hengyun
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Qiu, Liangfei
6
Roy, Gobinda
6
Ruiz Mafe, Carla
6
Schweidel, David A.
6
Theobald, Elke
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Alleman, James H.
5
Bradley, Graham L.
5
Chaffey, Dave
5
Claussen, Jörg
5
D'Annunzio, Anna
5
Datta, Biplab
5
Dens, Nathalie
5
Goldfarb, Avi
5
Gu, Bin
5
Hager, Anselm
5
Liang, Sai
5
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Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Health marketing quarterly
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of organizational computing and electronic commerce
1
Psychology & marketing
1
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ECONIS (ZBW)
11
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
3
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
4
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
5
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
6
Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua
;
Travis, Yosef
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
Saved in:
7
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
8
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
9
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
10
eWOM in online customer support communities : key variables in information quality and source credibility
Dancer, Hannah
;
Filieri, Raffaele
;
Grundy, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
Saved in:
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