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subject:"Viral marketing"
~person:"Moe, Wendy W."
~person:"Verma, Sanjeev"
~type:"article"
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Viral marketing
Internet marketing
13
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13
Virales Marketing
9
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8
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8
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7
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7
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Moe, Wendy W.
Verma, Sanjeev
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Law, Rob
5
Mariani, Marcello M.
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Tan, Yong
5
Wu, Luorong
5
Xiang, Zheng
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Duan, Wenjing
4
Flavián Blanco, Carlos
4
Fossen, Beth L.
4
Gopinath, Shyam
4
Karjaluoto, Heikki
4
Kwok, Linchi
4
Liang, Sai
4
Liu, Yong
4
Malthouse, Edward C.
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International journal of business excellence
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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South Asian journal of management : SAJM
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ECONIS (ZBW)
9
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1
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
2
The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta
;
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
29
(
2022
)
2
,
pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
Saved in:
3
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
4
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
5
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
6
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
7
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
8
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
9
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
Saved in:
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