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subject:"Virales Marketing"
~accessRights:"restricted"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Banner advertising"
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Virales Marketing
Internet marketing
61
Online-Marketing
61
Social Web
30
Social web
30
Consumer behaviour
26
Konsumentenverhalten
26
Viral marketing
21
Holiday behaviour
12
Hotel industry
12
Hotellerie
12
Urlaubsverhalten
12
E-commerce
11
Electronic Commerce
11
Tourism
11
Tourism marketing
11
Tourismus
11
Tourismusmarketing
11
social media
10
Online retailing
9
Online-Handel
9
Advertising
8
Tourism industry
8
Tourismuswirtschaft
8
Website
8
Werbung
8
Brand management
7
Destination management
7
Destinationsmanagement
7
Markenführung
7
Advertising effects
6
Emotion
6
Werbewirkung
6
Brand image
4
China
4
Customer satisfaction
4
Internet
4
Kundenzufriedenheit
4
Markenimage
4
hotel industry
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21
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21
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English
21
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Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Anlamlier, Eda
1
Ballestar, María Teresa
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Buyova, Daniela
1
Caplliure, Eva-María
1
Cervera-Taulet, Amparo
1
Chen, Chihchien
1
Chen, Wenbo
1
Creevey, Dean
1
De Angelis, Matteo
1
Ding, Xiaojie
1
Esmark Jones, Carol L.
1
Filieri, Raffaele
1
Folse, Judith Anne Garretson
1
Gao, Baojun
1
Gonc̦alves, Helena Martins
1
Jiang, Xiangmei
1
Jin, Seunga Venus
1
Kidney, Etain
1
King, Karen Whitehill
1
Law, Chun Hung Roberts
1
Lee, Mi Kyung
1
Leung, Daniel
1
Li, Chunyu
1
Liang, Sai
1
Ma, Jing
1
Martins, Telma Gomes
1
Mate, Mani Jeremiah
1
Mehta, Glenn
1
Miquel, María-José
1
Nikolinakou, Angeliki
1
Niu, Yixuan
1
Niu, Yongge
1
Park, Han Woo
1
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Journal of travel and tourism marketing
Psychology & marketing
Journal of business research : JBR
67
Journal of retailing and consumer services
41
International journal of hospitality management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
International journal of internet marketing and advertising : IJIMA
23
Information systems research : ISR
22
Journal of marketing communications
22
Tourism management : research, policies, practice
22
International journal of advertising : the review of marketing communications
19
Journal of management information systems : JMIS
18
Electronic commerce research
17
International journal of contemporary hospitality management
17
Journal of hospitality marketing & management
16
Journal of internet commerce
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of promotion management : innovations in planning and applied research
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of product & brand management
10
International journal of advertising : the quarterly review of marketing communications
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
International journal of electronic marketing and retailing : IJEMR
8
International journal of technology marketing : IJTMkt
8
Journal of consumer marketing
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
International journal of consumer studies
7
Journal of vacation marketing
7
Tourism management perspectives : TMP
7
Electronic markets : EM ; the international journal of electronic commerce and business media
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of global marketing
6
Marketing letters : a journal of research in marketing
6
Asia Pacific journal of marketing and logistics
5
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ECONIS (ZBW)
21
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21
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
3
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
4
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
5
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
6
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
7
Managing negative online accommodation reviews : evidence from the Cook Islands
Mate, Mani Jeremiah
;
Trupp, Alexander
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 627-644
Persistent link: https://www.econbiz.de/10012179450
Saved in:
8
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
9
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
10
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
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