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subject:"Virales Marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Computerspiel"
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Virales Marketing
Computerspiel
Internet marketing
121
Online-Marketing
121
Advertising effects
55
Werbewirkung
55
Consumer behaviour
52
Konsumentenverhalten
52
Advertising
42
Werbung
42
Social Web
41
Social web
41
Viral marketing
27
Brand management
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Markenführung
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Target group
12
Zielgruppe
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Brand image
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Video game
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Brand
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Markenartikel
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Online retailing
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Online-Handel
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social media
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Children
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advertising
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Beziehungsmarketing
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Internet
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Marketing management
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Marketingmanagement
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Psychology of advertising
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37
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Buijzen, Moniek
2
Cauberghe, Veroline
2
De Angelis, Matteo
2
Hudders, Liselot
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Pozharliev, Rumen
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
An, Soontae
1
Anlamlier, Eda
1
Ballestar, María Teresa
1
Bernard, Françoise
1
Bernritter, Stefan F.
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Boyland, Emma
1
Breazeale, Michael
1
Buyova, Daniela
1
Calza-Perez, Mauro
1
Caplliure, Eva-María
1
Cervera-Taulet, Amparo
1
Chae, Heeju
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Chan, Kelvyn Ka Fuk
1
Courbet, Didier
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Dens, Nathalie
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Di Cioccio, Martina
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Dwivedi, Yogesh Kumar
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Enri-Peiró, Sandra
1
Esmark Jones, Carol L.
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Filieri, Raffaele
1
Folse, Judith Anne Garretson
1
Ghosh, Tathagata
1
Gonc̦alves, Helena Martins
1
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International journal of advertising : the quarterly review of marketing communications
Psychology & marketing
Journal of business research : JBR
77
International journal of hospitality management
45
Journal of retailing and consumer services
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
International journal of internet marketing and advertising : IJIMA
40
Journal of marketing communications
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
Tourism management : research, policies, practice
27
Electronic commerce research
26
Journal of management information systems : JMIS
26
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of hospitality marketing & management
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of contemporary hospitality management
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
19
Journal of marketing
18
Journal of electronic commerce research : JECR
17
Journal of promotion management : innovations in planning and applied research
17
Journal of travel and tourism marketing
15
The journal of product & brand management
15
International journal of technology marketing : IJTMkt
14
Journal of advertising research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of consumer studies
11
International journal of electronic commerce : IJEC
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
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ECONIS (ZBW)
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Key factors influencing knowledge acquisition through game-based learning
Calza-Perez, Mauro
;
Perez-Ruiz, Pilar
;
Enri-Peiró, Sandra
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1045-1059
Persistent link: https://www.econbiz.de/10014530900
Saved in:
3
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
4
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
5
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
6
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
7
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
8
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
9
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
10
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
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