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subject:"Werbeplanung"
~subject:"Internet marketing"
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Werbeplanung
Internet marketing
Werbeträger
407
Advertising media
351
Werbung
111
Werbewirkung
110
Advertising effects
104
Advertising
98
Advertising planning
84
Deutschland
72
Germany
59
Online-Marketing
50
Consumer behaviour
44
Konsumentenverhalten
44
Communication media
39
Kommunikationsmedien
39
Marketing management
39
Marketingmanagement
39
USA
39
United States
39
Theorie
35
Theory
35
Media industries
32
Mediensektor
32
Brand management
31
Markenführung
31
Marketing
26
Media usage
26
Mediennutzung
26
Zielgruppe
21
Target group
20
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Internet
17
Mediaplanung
16
Video game
15
Advertising industry
14
Markenimage
14
Psychology of advertising
14
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23
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66
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65
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1
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37
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29
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2
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English
77
German
52
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1
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1
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1
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Budzinski, Oliver
6
Pepels, Werner
5
Blakeman, Robyn
4
Lindstädt-Dreusicke, Nadine
4
Steffenhagen, Hartwig
4
Eisend, Martin
3
Unger, Fritz
3
Baetzgen, Andreas
2
Broadbent, Simon
2
Bruhn, Manfred
2
Busch, Oliver
2
Dahlén, Micael
2
Danaher, Peter J.
2
Gambaro, Marco
2
Jones, John Philip
2
Koslow, Scott
2
Könecke, Thomas
2
Lindstädt, Nadine
2
Marx, Anne
2
Puglisi, Riccardo
2
Regier, Stefanie
2
Schultz, Don E.
2
Schunk, Holger
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Verlegh, Peeter
2
Voorveld, Hilde
2
Abedi, Vahideh Sadat
1
Aggarwal, Sugandha
1
Agrawal, Meenu
1
Aleksandrovs, Leonids
1
Bachmüller, Tobias
1
Backhaus, Klaus
1
Bakhtawar, Barira
1
Balachander, Subramanian
1
Baron, Roger B.
1
Barton, Roger
1
Beckmann, Klaus J.
1
Berg, Scott
1
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Springer Fachmedien Wiesbaden
2
Berliner Wissenschafts-Verlag
1
Communication, Advertising and Marketing Education Foundation
1
Duncker & Humblot
1
ICORIA <13., 2014, Amsterdam>
1
Springer International Publishing
1
Verband Deutscher Zeitschriftenverleger
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
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Journal of advertising research
5
SpringerLink / Bücher
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of marketing communications
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Working paper
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European Advertising Academy
2
Handbuch Kommunikationsmanagement
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
A master class in brand planning : the timeless works of Stephen King
1
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Communication series
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 2
1
Fashion marketing
1
Grid series in advertising and journalism
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
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ECONIS (ZBW)
131
USB Cologne (EcoSocSci)
1
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
3
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2024
-
Fourth edition
Persistent link: https://www.econbiz.de/10014233148
Saved in:
4
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
5
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
6
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
7
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
8
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
9
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
10
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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