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subject:"World"
~isPartOf:"Contributions to Management Science"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Strategic change"
~subject:"Luxury goods"
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World
Luxury goods
Brand
168
Markenartikel
168
Consumer behaviour
149
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149
Brand management
143
Markenführung
143
Brand image
91
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32
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1
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1
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1
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1
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1
El Khansa, Zeinab
1
Eugene Cheng-xi Aw
1
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1
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1
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1
Grace, Debra
1
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1
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1
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1
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1
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1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Contributions to Management Science
Journal of retailing and consumer services
Strategic change
Journal of business research : JBR
39
The journal of brand management : an international journal
33
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
15
Journal of fashion marketing and management
14
International journal of advertising : the review of marketing communications
7
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7
SpringerLink / Bücher
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
EBSCOhost eBook Collection
3
European journal of marketing
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Qualitative market research : an international journal
3
Springer eBook Collection / Business and Management
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
Cross-cultural and critical perspectives on brands
2
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
19
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1
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
2
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
3
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
4
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
5
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
7
The manifestation of luxury value dimensions in brand engagement in self-concept
Ostovan, Nima
;
Nasr, Arash Khalili
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209689
Saved in:
8
Digital future of luxury brands : metaverse, digital fashion, and non-fungible tokens
Joy, Annamma
;
Zhu, Ying
;
Peña, Camilo
;
Brouard, Myriam
- In:
Strategic change
31
(
2022
)
3
,
pp. 337-343
Persistent link: https://www.econbiz.de/10013275780
Saved in:
9
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
10
Identifying antecedent conditions for luxury brand purchase
Jin, Ting
;
Prentice, Catherine
;
Shao, Wei
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
Saved in:
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