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subject:"World"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand experience"
~subject:"Brand love"
~subject:"Konsumentenverhalten"
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World
Brand experience
Brand love
Konsumentenverhalten
Brand
164
Markenartikel
164
Consumer behaviour
147
Brand management
139
Markenführung
139
Brand image
91
Markenimage
91
Beziehungsmarketing
57
Relationship marketing
57
Einzelhandel
43
Retail trade
43
Handelsmarke
32
Store brand
32
Brand loyalty
23
Markentreue
21
Social Web
18
Social web
18
Preismanagement
17
Pricing strategy
17
Customer satisfaction
15
Kundenzufriedenheit
15
Luxury goods
13
Luxusgüter
13
Confidence
12
Internet marketing
12
Online-Marketing
12
Vertrauen
12
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Einzelhandelspreis
10
Retail price
10
China
9
Viral marketing
9
Virales Marketing
9
Competition
8
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Undetermined
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3
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Article
147
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1
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Article in journal
148
Aufsatz in Zeitschrift
148
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
1
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English
148
Author
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Dawes, John
3
Dhir, Amandeep
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
3
Baumann, Chris
2
Casidy, Riza
2
Clark, Ronald A.
2
Duan, Yongrui
2
Dwivedi, Abhishek
2
Flynn, Leisa Reinecke
2
Goldsmith, Ronald E.
2
Hamin, Hamin
2
Hong, EunPyo
2
Huang, Zongsheng
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Khan, Imran
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Paul, Justin
2
Prentice, Catherine
2
Rubio Benito, Natalia
2
Septianto, Felix
2
Shao, Wei
2
Tran, Trang P.
2
Trinh, Giang
2
Abratt, Russell
1
Abril Barrie, Carmen
1
Adamczyk, Grzegorz
1
Ahmad, Anees
1
Al-Monawer, Nasser
1
Alharbi, Fatimah
1
Anesbury, Zachary
1
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
221
The journal of brand management : an international journal
187
The journal of product & brand management
173
Psychology & marketing
63
Asia Pacific journal of marketing and logistics
45
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of retailing
20
SpringerLink / Bücher
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
17
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ECONIS (ZBW)
148
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
8
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
9
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
10
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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