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subject:"World"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand experience"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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World
Brand experience
Brand management
Konsumentenverhalten
Brand
164
Markenartikel
164
Consumer behaviour
147
Markenführung
139
Brand image
91
Markenimage
91
Beziehungsmarketing
57
Relationship marketing
57
Einzelhandel
43
Retail trade
43
Handelsmarke
32
Store brand
32
Brand loyalty
23
Markentreue
21
Social Web
18
Social web
18
Preismanagement
17
Pricing strategy
17
Customer satisfaction
15
Kundenzufriedenheit
15
Luxury goods
13
Luxusgüter
13
Confidence
12
Internet marketing
12
Online-Marketing
12
Vertrauen
12
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Einzelhandelspreis
10
Retail price
10
China
9
Viral marketing
9
Virales Marketing
9
Brand love
8
Competition
8
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Article
158
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159
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English
159
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Dawes, John
5
Dhir, Amandeep
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
Baumann, Chris
2
Casidy, Riza
2
Clark, Ronald A.
2
Duan, Yongrui
2
Dwivedi, Abhishek
2
Flynn, Leisa Reinecke
2
Goldsmith, Ronald E.
2
Hamin, Hamin
2
Hong, EunPyo
2
Huang, Zongsheng
2
Japutra, Arnold
2
Katsumata, Sotaro
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Khan, Imran
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Paul, Justin
2
Prentice, Catherine
2
Quach, Sara
2
Rubio Benito, Natalia
2
Septianto, Felix
2
Shao, Wei
2
Thaichon, Park
2
Tran, Trang P.
2
Abratt, Russell
1
Abril Barrie, Carmen
1
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
The journal of brand management : an international journal
259
Journal of business research : JBR
253
The journal of product & brand management
198
Psychology & marketing
69
European journal of marketing : EJM
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Asia Pacific journal of marketing and logistics
47
SpringerLink / Bücher
41
Marketing letters : a journal of research in marketing
38
Marketing intelligence & planning
37
The journal of consumer marketing
36
Journal of fashion marketing and management
35
Journal of marketing communications
35
Journal of marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
International journal of hospitality management
30
Journal of international consumer marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of the Academy of Marketing Science
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of promotion management : JPM
28
Journal of strategic marketing
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
European journal of marketing
27
International journal of market research : JMRS ; the journal of the Market Research Society
27
Brands and branding
26
International journal of consumer studies
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Business horizons
25
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Journal of global marketing
24
Cogent business & management
23
International marketing review
23
Journal of retailing
23
Marketing : ZFP ; journal of research and management
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
159
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159
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
8
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
10
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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