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type:"article"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject_exact:"Mobilkommunikation"
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Mobile communications
41
Mobilkommunikation
41
Consumer behaviour
15
Konsumentenverhalten
15
Internet marketing
14
Online-Marketing
14
Mobile marketing
13
Mobile Marketing
12
Mobile phone
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Mobiltelefon
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Beziehungsmarketing
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Mobile Business
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Mobile business
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Mobile Anwendung
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Shankar, Venkatesh
4
Verhoef, Peter C.
3
Andrews, Michelle
2
Bart, Yakov
2
Spann, Martin
2
Abhishek, Vibhanshu
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Arden, Christine M.
1
Bacile, Todd J.
1
Bichler, Martin
1
Buoye, Alexander
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Cabral, Luís M. B.
1
Chen, Jiawei
1
Cheng, T. C. E.
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Choi, Jeonghye
1
Chu, Junhong
1
Claussen, Jörg
1
Daglish, Toby
1
Datta, Hannes
1
Donaldson, Jeff
1
Enache, Andreea
1
Fong, Nathan M.
1
Friberg, Richard
1
Fung, Richard Y. K.
1
Gao, Tao Tony
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Gebhardt, Georg
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Goehring, Jody
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Goeree, Jacob K.
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Goh, Khim Yong
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Grajek, Michał
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Grewal, Dhruv
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Grimm, Veronika
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Grzybowski, Lukasz
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Hawthorne, Ryan
1
Heumann, Christian G.
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Ho, Phuong
1
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Hofacker, Charles F.
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International journal of industrial organization
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
271
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
Journal of business research : JBR
38
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
International journal of networking and virtual organisations : IJNVO
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
Research policy : policy, management and economic studies of science, technology and innovation
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Applied economics
21
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
20
Tourism management : research, policies, practice
20
International journal of hospitality management
19
Handbook of research on mobile marketing management
18
Electronic markets : the international journal on networked business
17
International journal of electronic business
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
Technology analysis & strategic management
16
Applied economics letters
15
Journal of payments strategy & systems
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Electronic commerce research
14
Information systems and e-business management : ISeB
14
International journal of bank marketing
14
International journal of business innovation and research
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Tourism management perspectives : TMP
14
mTourism : mobile Dienste im Tourismus
14
Business process management journal
13
Global business review
13
International journal of contemporary hospitality management
13
International journal of innovation and technology management
13
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ECONIS (ZBW)
41
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1
Demand for in-app purchases in mobile apps : a difference-in-difference approach
Enache, Andreea
;
Friberg, Richard
;
Wiklander, Magnus
- In:
International journal of industrial organization
88
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014299593
Saved in:
2
An empirical model of the effects of "ill shock" regulation in mobile telecommunication markets
Chen, Jiawei
;
Jiang, Lai
;
Shah, Saad Andalib Syed
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-24
Persistent link: https://www.econbiz.de/10013411106
Saved in:
3
Strategic interactions in mobile network investment with a new entrant and unobserved heterogeneity
Marcoux, Mathieu
- In:
International journal of industrial organization
82
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013271933
Saved in:
4
Distribution of the benefits of regulation vs. competition : The case of mobile telephony in South Africa
Hawthorne, Ryan
;
Grzybowski, Lukasz
- In:
International journal of industrial organization
74
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012802426
Saved in:
5
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
6
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
7
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
8
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
9
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
10
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
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